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The Leadership Standard – S01E04 – David Meerman Scott, Best-Selling Author and Marketing Strategist

|Podcasts|

Sports teams and movie series have a phenomenal fan culture, but so do many businesses. Whether you’re manufacturing dump trucks or selling flowers on the corner, people seek out human connection. Eight-time author David Meerman Scott draws on neuroscience and extensive marketing experience to explore ‘Fanocracy;’ the idea of turning fans into customers and customers into fans.

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