Interview with David Meerman Scott, Best-Selling Author and Marketing Strategist

EPISODE 4

Sports teams and movie series have a phenomenal fan culture, but so do many businesses. Whether you’re manufacturing dump trucks or selling flowers on the corner, people seek out human connection. Eight-time author David Meerman Scott draws on neuroscience and extensive marketing experience to explore ‘Fanocracy;’ the idea of turning fans into customers and customers into fans.

About the Leadership Standard

The Leadership Standard, hosted by TEC Canada speaker and branding expert Gair Maxwell, explores real-life stories from leaders all across the business spectrum. It’s an intimate discovery of how they shift between triumphs, struggles, failures, disruptions and future opportunities. Each episode is a revealing conversation about the life of business and the business of life; up close and personal in a way that leaves both the audience and the guest surprised by what they uncover.

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