The Leadership Standard – S01E04 – David Meerman Scott, Best-Selling Author and Marketing Strategist

January 21st, 2020|Podcasts|

Sports teams and movie series have a phenomenal fan culture, but so do many businesses. Whether you’re manufacturing dump trucks or selling flowers on the corner, people seek out human connection. Eight-time author David Meerman Scott draws on neuroscience and extensive marketing experience to explore ‘Fanocracy;’ the idea of turning fans into customers and customers into fans.

The Leadership Standard – S01E03 – Ryan Walter, President of Heads-Up Comm Corp. / Stanley Cup Champion

December 13th, 2019|Podcasts|

Why does one team win and one team lose? Once the youngest captain in NHL history, Ryan Walter is now a five-time author and Stanley Cup Champion. In this episode, Ryan breaks-down how the margin of difference in company success vs failure is not in the caliber of their people, but rather the energy of their people.