TEC CANADA’S LEADERSHIP STANDARD PODCAST PRESENTS
Crafting Narratives: Ad Evolution and Content Consumption
What You Will Learn
Tune in to the latest episode of the Leadership Standard podcast, where host Jamie Mason Cohen sits down with Ron Tite, an award-winning advertising writer and creative director for globally renowned brands like Air France, Evian, Hershey, and Microsoft. Ron’s entrepreneurial journey began as a camp counselor at 17, broadening his perspectives through diverse cultural experiences. Transitioning from a Phys-ed degree to business, coupled with dissatisfaction in his corporate job, encouraged Ron to take risks and explore new ventures.
Founder of Church + State, one of Canada’s fastest-growing agencies, Ron blurs the lines between advertising and content, recognizing that today, people vote with their time, not just their wallets. As a podcast host, speaker, and author, Ron’s creative ability extends to television, theater, and branded content.
In this episode, Ron shares insights on personal growth, the evolution of advertising, and industry disruption. Discover his social media strategies, tips for cutting through the noise, and the essence of purpose-driven leadership. Prepare to be inspired as Ron imparts wisdom and creativity, offering a glimpse into the innovative world of advertising and content creation. Don’t miss this enlightening conversation with one of the industry’s foremost creative thinkers!
In This Episode:
How to Navigate the Evolution of Advertising and Content
Discover the evolving relationship between advertising and content, and address challenges in source credibility.
Crafting Purposeful Leadership Strategies
Learn about purpose-driven leadership strategies, introducing the concept of “conflict debt” and tailored approaches.
Create Meaningful Conversations
With Customers
Learn how to resonate with the customer through meaningful communications.
1
How to Navigate the Evolution of Advertising and Content
Discover the evolving relationship between advertising and content, and address challenges in source credibility.
2
Crafting Purposeful Leadership Strategies
Learn about purpose-driven leadership strategies, introducing the concept of “conflict debt” and tailored approaches.
3
Create Meaningful Conversations
With Customers
Learn how to resonate with the customer through meaningful communications.
Don’t miss this opportunity to supercharge your leadership skills! Tune in now to The Leadership Standard Podcast for a dose of inspiration, practical insights, and strategies from a leader who’s been there, done that, and continues to thrive. Your leadership journey is about to reach new heights—click play and join the conversation!
About Ron Tite
Ron Tite is a highly respected speaker, author, and entrepreneur renowned for his innovative approach to marketing. With an extensive background in advertising, he has collaborated with leading brands such as Air France and Microsoft. As the founder and CEO of Church+State, a Toronto-based creative agency, Ron pioneers the fusion of advertising and content creation to engage audiences effectively. His bestselling book, “Think. Do. Say.: How to Seize Attention and Build Trust in a Busy Busy World,” exemplifies his expertise in navigating the modern marketing landscape. Renowned for his dynamic speaking style, Ron is sought after worldwide to deliver keynote presentations on marketing, branding, and business innovation. Through his work, he inspires individuals and businesses to embrace creativity and authenticity in their marketing endeavors.
Watch Jamie Mason Cohen and Ron Tite’s Conversation
About The Leadership Standard Podcast
The Leadership Standard, hosted by TEC Canada speaker and leadership development and resilience expert, Jamie Mason Cohen, features in-depth conversations with subject matter experts all across the business spectrum.
Featuring thought leadership and actionable insights to challenge your assumptions – and inspiring stories of business triumphs, struggles, and perseverance that provide a motivational push – every episode of The Leadership Standard is a revealing discussion about the life of business and the business of life.
