Crafting Narratives: Ad Evolution and Content Consumption with Ron Tite

What You Will Learn


How to Navigate the Evolution of Advertising and Content

Discover the evolving relationship between advertising and content, and address challenges in source credibility.


Crafting Purposeful Leadership Strategies

Learn about purpose-driven leadership strategies, introducing the concept of “conflict debt” and tailored approaches.


Create Meaningful Conversations
With Customers

Learn how to resonate with the customer through meaningful communications.

Named one of the “Top 10 Creative Canadians” by Marketing Magazine, Ron Tite has always blurred the lines between art and commerce. A best-selling author, speaker, producer, and entrepreneur, Ron has been an award-winning advertising writer and creative director for some of the world’s most respected brands including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo and many others.

He is the founder of Church+State, host and executive producer of the hit podcast, “The Coup”, and publisher of This is That Travel Guide to Canada – a best-selling and award-winning satirical book. He has written for television. Penned a children’s book. Wrote, produced and performed a hit play. Created a branded art gallery. And was executive producer & host of the award-winning comedy show, Monkey Toast.

In this episode, Ron shares insights on personal growth, the evolution of advertising, and industry disruption with host Jamie Mason Cohen. Discover his social media strategies, tips for cutting through the noise, and the essence of purpose-driven leadership. Prepare to be inspired as Ron imparts wisdom and creativity, offering a glimpse into the innovative world of advertising and content creation. Don’t miss this enlightening conversation with one of the industry’s foremost creative thinkers!


00:00 Introduction
Ron shares why it’s better to deliver the best performance without a preface.

07:31 Rather than seeking people with exact answers or experience, this is why Ron Tite prefers to collaborate with individuals who can contribute to finding the right answer.

15:06 How the line between advertising and editorial content has become blurred, allowing for the unification of both in a responsible way.

22:43 Ron shares why organizations cannot achieve financial growth without individuals committing to personal growth.

37:50 Behind the shift from focusing on shareholder value to purpose-driven narratives in advertising and the importance of clear communication in organizations.

53:00 Why the top leaders today are characterized by curiosity, self-awareness, and a challenging mindset.

Don’t miss this opportunity to supercharge your leadership skills! Tune in now to The Leadership Standard Podcast for a dose of inspiration, practical insights, and strategies from a leader who’s been there, done that, and continues to thrive. Your leadership journey is about to reach new heights—click play and join the conversation!

Join host Jamie Mason Cohen in an inspiring conversation with Daniel Pink, a seven times, New York Times best-selling author.

About Ron Tite

Ron Tite is a highly respected speaker, author, and entrepreneur renowned for his innovative approach to marketing. With an extensive background in advertising, he has collaborated with leading brands such as Air France and Microsoft. As the founder and CEO of Church+State, a Toronto-based creative agency, Ron pioneers the fusion of advertising and content creation to engage audiences effectively. His bestselling book, “Think. Do. Say.: How to Seize Attention and Build Trust in a Busy Busy World,” exemplifies his expertise in navigating the modern marketing landscape. Renowned for his dynamic speaking style, Ron is sought after worldwide to deliver keynote presentations on marketing, branding, and business innovation. Through his work, he inspires individuals and businesses to embrace creativity and authenticity in their marketing endeavors.

Watch Jamie Mason Cohen and Ron Tite’s Conversation

About The Leadership Standard Podcast

The Leadership Standard, hosted by TEC Canada speaker and leadership development and resilience expert, Jamie Mason Cohen, features in-depth conversations with subject matter experts all across the business spectrum.

Featuring thought leadership and actionable insights to challenge your assumptions – and inspiring stories of business triumphs, struggles, and perseverance that provide a motivational push – every episode of The Leadership Standard is a revealing discussion about the life of business and the business of life.

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