Artificial Intelligence for Small and Mid-Sized Businesses

October 2nd, 2018|Insights|

Want to bring Artificial Intelligence (AI) into your business? You don’t need a huge budget — or a team of data scientists — to make it happen. AI is already built into a lot of routine business applications, like QuickBooks. It’s also integrated into new instruments that manufacturers can use to upgrade old equipment.

Debunked: 4 dangerous myths about cyberattacks

September 26th, 2018|Insights|

When cyberattacks make the headlines, it is usually the big, far-reaching kind that affect FedEx, Boeing, Target. and their customers, it is usually a big, these are the kinds of companies that make headlines — multinational companies with billion-dollar revenues and thousands of employees. Problem is, this news coverage makes small and midsize businesses think they’re safe from cyberattacks, when the opposite is true.

Use Google Analytics to grow your digital marketing ROI

September 4th, 2018|Insights|

I’ll be blunt. If you or one of your key managers is not watching Google Analytics you are not running your business effectively. You are missing digital marketing opportunities and may be losing market share without knowing it. Your website and sales will suffer from this lack of information and your content marketing strategy will be for naught.