How do you vary your offer as you vary your price? What proves that you’re being fair from a value perspective during the COVID-19 pandemic?

Paul Hunt’s “Pricing During Turbulent Times; Adapting Your Pricing in Uncertainty” webinar provides insights about adjusting and adapting your pricing strategy during this time of economic uncertainty. Utilizing a case study approach to his insights, Hunt guides webinar viewers through applicable lessons of:

» Principled price responsiveness to changes in the economy

» Strategic adjustments that protect margins

» Implementing smart price changes

» Handling negotiations with customers

» Processes for ensuring better decision-making

After viewing Paul Hunt’s webinar, you’ll be knowledgeable about creating an 80/20 analysis for your business, and be prepared to calculate pricing that is fair and maintains your company’s value during turbulent times.