Curious about how to segment your customers for business focus and profitability? Don’t miss this previously-recorded webinar led by Ajay Sirsi – Marketing Professor and Director of the Center For Customer Centricity at the Schulich School of Business, York University –  that uncovers how to segment customers in 4 easy steps, while aligning your sales team to be more focused and productive.

A business that is not segmenting its customers is leaving money on the table guaranteed. Without customer segmentation, a business wastes its resources by trying to be all things to all customers. In the end, such a business does not stand for anything. The end result? The business has not given customers a reason to do business with it, over its competitors. Getting customer segmentation right should be the top priority for any organization.

Topics that are covered in this previously-recorded webinar include:

  • Why you should segment your customers: financial and non-financial impact on the business
  • How to de-commoditize your business and beat your competitors with customer segmentation
  • How customer segmentation makes your sales force more focused and productive
  • How to segment customers in four easy steps
  • Common customer segmentation pitfalls to avoid

Although 100% of business owners and executives say customer segmentation is very important to the success of their business, less than 15% are happy with their segmentation efforts. By watching this presentation, you will learn from a world authority on how to segment your customers in a straightforward, easy-to-implement fashion.

Press play below to watch “How to Segment Your Customers for Business Focus and Profitability” led by Ajay Sirsi.

The TEC Canada Deeper Insights webinar series will equip you with the tools to strategically approach complex issues and uncertainty with confidence. Hosted by industry experts – that have a commendable business background – each webinar is focused on accelerating your ability to grow strategically and overcome hurdles faster. In addition to expert thought leadership, all webinars feature a Q&A session. This is your opportunity to gain insight from industry leaders and implement real solutions. 

Ajay Sirsi, PhD
Ajay Sirsi, PhDMarketing Professor | Author | Consultant
Dr. Ajay K. Sirsi is a Marketing Professor and Director of the Center For Customer Centricity at the Schulich School of Business, York University in Toronto, Canada, where he teaches strategic market planning, brand management, marketing research, and strategic professional selling in the MBA and BBA programs. He teaches seminars in marketing and sales strategies and building strong brands for executives at the Schulich Executive Education Centre.

Ajay is the author of three books, Marketing: A Roadmap To Success, Marketing Led – Sales Driven: How Successful Businesses Use the Power of Marketing Plans and Sales Execution to Win in the Marketplace, and Marketing: Real People, Real Decisions.

He is a recipient of the prestigious Robert Ferber Award and the award for best article published in the Journal of Consumer Research. Dr. Sirsi has also presented his work at numerous International conferences.

Ajay has undertaken consulting and educational activities for FT Global 500 corporations in the United States, Canada, Bermuda, Brazil, China, France, Germany, India, Japan, Korea, and Singapore in the areas of developing business and marketing strategy, sales execution and sales management, developing and implementing customer value, building brand identity/equity, building corporate brands, building differentiation strategies, customer needs assessment, customer satisfaction and service quality, strategic planning for services, new product development, segmentation and product positioning, and sales training.

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