On the topic of branding, COVID-19 is creating a leadership issue – not a marketing issue. Gair Maxwell, International Speaker & Keyone Author and TEC Canada Speaker of the Year, depicts how your brand can strategically maneuver the coronavirus crisis, and create opportunity from pivoting towards greater authenticity. Maxwell’s “How Brands Should Behave in Crisis” webinar encompasses impactful insights such as:

» How a “Black Swan Event” can create an opportunity for those who are willing to pivot

» Why your current definition of “marketing,” needs to be re-defined

» Three practical tips for any leader to implement right away to energize your people and instill public confidence

After you watch Maxwell’s webinar, you will be met with perspectives of practical optimism and a refreshed outlook on the functionality of marketing. While the world is currently facing an abundance of uncertainty, Gair Maxwell’s “How Brands Should Behave in Crisis” webinar provides actionable insights that every business leader can find solace in.

Interested in downloading the accompanying PowerPoint presentation? Download “How Brands Should Behave in Crisis” here.

And a PDF of the Discovery Session here.

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