Interview with Jason Tasse, Chief Operating Officer of Lee Valley Tools Ltd.


There are two parts to every company: the mechanics and the soul. How does a leader achieve both in a  time of retail disruption?

Since joining Lee Valley Tools at the age of 22, Jason Tassé has embarked on an experience and inspiring journey of growth and leadership, recently becoming the COO of the celebrated Canadian business.

From detailing his definition of leadership to insightful reflections about management succession at Lee Valley – which was established in 1978 – Jason’s comprehensive discussion with Gair Maxwell provides an inspiring look at the mindset of a leader who was tasked with guiding the future of one Canada’s most iconic catalog companies.

About the Leadership Standard

The Leadership Standard, hosted by TEC Canada speaker and branding expert Gair Maxwell, explores real-life stories from leaders all across the business spectrum. It’s an intimate discovery of how they shift between triumphs, struggles, failures, disruptions and future opportunities. Each episode is a revealing conversation about the life of business and the business of life; up close and personal in a way that leaves both the audience and the guest surprised by what they uncover.

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