From Childhood Entrepreneur to President
Donna’s entrepreneurial spirit was evident from a young age. “As a child, I used to work on business plans while my friends were playing with Barbies.” Today, as the President of The Sales Group and The Finance Group, Donna’s journey showcases not only her abilities but also her unique approach to leadership and effective business management. “I’ve done every role. I definitely show up with the experience that I’ve done it and the willingness to do it again if I need to.”
“I don’t think there are many headaches that come from running a business if you do a good job running your business. You need to give other people freedom and choice. Once everyone is engaged, the business and the culture will follow.”
She believes that to run a business efficiently, you need to empower your team, granting them the autonomy to make their own decisions. “[If you try to take on too much and manage all aspects of business] it’s impossible. It’s stressful. It doesn’t have to be that way.”
Donna underscores the importance of people within a business, attributing her success to recruiting the right individuals and actively developing their talent.
Throughout her career, Donna has drawn inspiration from invaluable mentors, including the owners of a staffing firm and an engineering company. Her “MBA in a Box” experience in the staffing firm played a pivotal role in her understanding of scaling a business.
The Sales Group and The Finance Group
Dorothy Zubel, Business Partner
In her organization, The Sales Group, Donna has developed a team of seasoned sales professionals who work alongside their clients to develop net new opportunities through targeted data, messaging, and outreach.
The Sales Group prioritizes its core values of STAIR: Self-Directed, Trust, Accountability, Integrity, Respect.
“We don’t have any turnover. We have one of our groups that hasn’t had a person turnover in three and a half years.”
In her co-owned venture The Finance Group, with business partner Dorothy Zubel, the company has seen remarkable growth, growing to a team of 30 in just under a year. The organization provides highly qualified and experienced finance professionals to organizations in need on a fractional and flexible basis.
The Sales Group and The Finance Group are both female-owned and female-led organizations that support the development and career growth of women in business. Both organizations have cultivated teams of ambitious professionals committed to each company’s growth goals.
A Lifelong Commitment to Growth
Donna’s relationship with TEC Canada began in 2021 when her first company, The Sales Group, had 20 employees. By Fall 2023, it had expanded to nearly 100 employees across two organizations. It was during this period of rapid growth that prompted Donna to actively pursue a mentor and a support network, leading her to TEC Chair Lindsay McMurray. His talent for posing challenging and thought-provoking questions and holding Donna accountable really resonated, aligning with her dedication to growth and her own philosophy to business. “Lindsay’s coaching style encourages deep critical thinking and drives me to make the necessary adjustments to keep the businesses moving forward.”