Quarterly Market Insights Hub

Our Quarterly Market Insights Hub empowers TEC Chairs with valuable insights on potential market opportunities, enabling them to guide discussions with current and potential members effectively. By identifying growth areas and staying updated on the latest market trends, TEC Chairs can strategically tailor their approach for sustainable growth and success.

TEC Canada Research: Quarterly Market Report Q1 2024

Join TEC Canada’s Market Research team in our on-demand webinar where we delve into the latest data from the Quarterly Market Report, specially curated each quarter. This valuable resource is designed to bolster your recruitment efforts and fuel engaging discussions within your group.

  • Key trends shaping the business environment, sparking impactful discussions with your group or prospective members.

  • TEC’s market size and distribution across Canada, identifying potential growth areas.

  • Demographic and industry trends within our membership, guiding future targeting strategies.

  • Updates on competitors and effective positioning strategies to excel in conversations with prospects.

Download the Latest Report and Analyses

Complete Report
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Report Summaries
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Competitor Analyses
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Member Persona Profiles

Introducing our latest research – “Member Personas” on CEO, KEY, and TSB Members. To help us understand our target audience, we analyzed existing Member data and held focus group discussions with master Chairs to understand their insights and feedback.

TEC Chief Executive
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TEC KEY Executive
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TEC Small Business
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Interactive Map to Explore Insights for Your Region

Experience the latest insights from our Quarterly Market Report by simply hovering over and clicking on your region on the interactive map.

Current regions include:

• VANCOUVER, BC
• OKANAGAN VALLEY, BC
• CALGARY, AB
• EDMONTON, AB
• REGINA, SK
• SASKATOON, SK
• WINNIPEG, MB
• GTA (GREATER TORONTO AREA), ON
• SOUTHWESTERN ONTARIO, ON
• OTTAWA, ON
• QUEBEC CITY, QC
• MONTREAL, QC
• FREDERICTON, NB
• HALIFAX, NS

VANCOUVER, BC OKANAGAN VALLEY, BC CALGARY, AB EDMONTON, AB REGINA, SK SASKATOON, SK WINNIPEG, MB GTA (GREATER TORONTO AREA), ON SWO, ON OTTAWA, ON QUEBEC CITY, QC MONTREAL, QC HALIFAX, NS FREDERICTON, NB

VANCOUVER, BC

View Market Opportunity Plan: Vancouver Market Opportunity Plan.pdf

Market Opportunities are updated yearly, the information below is most recent and up to date. 

Market Opportunity:

  • CEO SAM: 1,206
  • TSB SAM: 11,255
  • CEO Market Share: 9.7%
  • TSB Market Share: 0.3%

Demographic Profiles:

  • TEC Member Gender Proportions: 84% male, 16% female
  • TEC Member Average Age: 47
  • TEC Member Business Average Revenue: $73MM
  • TEC Member Industry Profile:
    1. Construction (19%)
    2. Manufacturing (19%)
    3. Professional, Scientific and Technical Services (15%)
  • Regional Industry Profile:
    1. Real Estate and Rental and Leasing (17%)
    2. Construction (9%)
    3. Health Care and Social Assistance (6%)

Regional Competitors:

  • MacKay CEO Forums – Positioning Points:
    • Global Network – Access to a business network around the globe.
    • Impact & ROI – Full-day meetings means higher impact, and lower hourly cost.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
  • EO – Positioning Points:
    • Impact & ROI – Full-day peer group meetings based on impact, not doing business.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.
  • YPO – Positioning Points:
    • Impact & ROI – Full-day peer group meetings based on impact, not doing business.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.
  • WPO – Positioning Points:
    • Impact & ROI – Full-day meetings means higher impact
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
  • TAB – Positioning Points:
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Distinct Programs – offerings for CEOs, Executives, Emerging Leaders, and Organizations.

View Competitor Analyses:

OKANAGAN VALLEY, BC

View Market Opportunity Plan: Okanagan Market Opportunity Plan.pdf 

Market Opportunities are updated yearly, the information below is most recent and up to date. 

Market Opportunity:

  • CEO SAM: 188
  • TSB SAM: 1,992
  • CEO Market Share: 8.5%
  • TSB Market Share: 0.7%

Demographic Profiles:

  • TEC Member Gender Proportions: 80% male, 20% female
  • TEC Member Average Age: 46
  • TEC Member Business Average Revenue: $63MM
  • TEC Member Industry Profile:
    1. Construction (27%)
    2. Manufacturing (16%)
    3. Real Estate & Rental & Leasing (9%)
  • Regional Industry Profile:
    1. Real Estate & Rental & Leasing (17%)
    2. Construction (9%)
    3. Health Care & Social Assistance (6%)

Regional Competitors:

  • EO – Positioning Points:
    • Impact & ROI – Full-day peer group meetings based on impact, not doing business.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.
  • MacKay CEO Forums – Positioning Points:
    • Global Network – Access to a business network around the globe.
    • Impact & ROI – Full-day meetings means higher impact, and lower hourly cost.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.

View Competitor Analyses:

    • MacKay CEO Forums: pdf
    • EO: pdf

CALGARY, AB

View Market Opportunity Plan: Calgary Market Opportunity Plan.pdf

Market Opportunities are updated yearly, the information below is most recent and up to date. 

Market Opportunity:

  • CEO SAM: 742
  • TSB SAM: 5,753
  • CEO Market Share: 15%
  • TSB Market Share: 1.1%

Demographic Profiles:

  • TEC Member Gender Proportions: 83% male, 17% female
  • TEC Member Average Age: 47
  • TEC Member Business Average Revenue: $86MM
  • TEC Member Industry Profile:
    1. Professional, Scientific and Technical Services (24%)
    2. Construction (15%)
    3. Manufacturing (12%)
  • Regional Industry Profile:
    1. Mining/Quarrying/Oil & Gas (25%)
    2. Real Estate & Rental & Leasing (10%)
    3. Manufacturing (7%)

Regional Competitors:

  • MacKay CEO Forums – Positioning Points:
    • Global Network – Access to a business network around the globe.
    • Impact & ROI – Full-day meetings means higher impact, and lower hourly cost.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
  • CEO Global Network – Positioning Points:
    • Global Network – Access to a business network around the globe.
    • Impact & ROI – Full-day meetings means higher impact, and lower hourly cost.
    • Distinct Programs – Small business specific program rather than lumped “CEO Group”.
  • EO – Positioning Points:
    • Impact & ROI – Full-day peer group meetings based on impact, not doing business.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.
  • YPO – Positioning Points:
    • Impact & ROI – Full-day peer group meetings based on impact, not doing business.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.
  • WPO – Positioning Points:
    • Impact & ROI – Full-day meetings means higher impact
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.

View Competitor Analyses:

  • MacKay CEO Forums: pdf
  • CEO Global Network: pdf
  • EO: pdf
  • YPO: pdf
  • WPO: pdf

EDMONTON, AB

View Market Opportunity Plan: Edmonton Market Opportunity Plan.pdf

Market Opportunities are updated yearly, the information below is most recent and up to date. 

Market Opportunity:

  • CEO SAM: 733
  • TSB SAM: 5,319
  • CEO Market Share: 7.8%
  • TSB Market Share: 0.3%

Demographic Profiles:

  • TEC Member Gender Proportions: 83% male, 17% female
  • TEC Member Average Age: 44
  • TEC Member Business Average Revenue: $84MM
  • TEC Member Industry Profile:
    1. Manufacturing (30%)
    2. Professional, Scientific and Technical Services (17%)
    3. Construction (13%)
  • Regional Industry Profile:
    1. Mining/Quarrying/Oil & Gas (25%)
    2. Real Estate & Rental & Leasing (10%)
    3. Manufacturing (7%)

Regional Competitors:

  • MacKay CEO Forums – Positioning Points:
    • Global Network – Access to a business network around the globe.
    • Impact & ROI – Full-day meetings means higher impact, and lower hourly cost.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
  • EO – Positioning Points:
    • Impact & ROI – Full-day peer group meetings based on impact, not doing business.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.
  • YPO – Positioning Points:
    • Impact & ROI – Full-day peer group meetings based on impact, not doing business.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.
  • WPO – Positioning Points:
    • Impact & ROI – Full-day meetings means higher impact
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.
  • TAB – Positioning Points:
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Distinct Programs – offerings for CEOs, Executives, Emerging Leaders, and Organizations.
    • Intensive Chair Training – world-class Chairs with more robust training.

View Competitor Analyses:

  • MacKay CEO Forums: pdf
  • CEO Global Network: pdf
  • EO: pdf
  • YPO: pdf
  • TAB: pdf

REGINA, SK

View Market Opportunity Plan: Regina Market Opportunity Plan.pdf

Market Opportunities are updated yearly, the information below is most recent and up to date. 

Market Opportunity:

  • CEO SAM: 130
  • TSB SAM: 982
  • CEO Market Share: 7.9%
  • TSB Market Share: 0.1%

Demographic Profiles:

  • TEC Member Gender Proportions: 78% male, 19% female, 3% other
  • TEC Member Average Age: 47
  • TEC Member Business Average Revenue: $31MM
  • TEC Member Industry Profile:
    1. Professional, Scientific and Technical Services (24%)
    2. Construction (22%)
    3. Wholesale Trade (16%)
  • Regional Industry Profile:
    1. Mining, Quarrying, & Oil & Gas Extraction (24%)
    2. Real Estate & Rental & Leasing (9%)
    3. Manufacturing (6%)

Regional Competitors:

None in Regina

SASKATOON, SK

View Market Opportunity Plan: Saskatoon Market Opportunity Plan.pdf

Market Opportunities are updated yearly, the information below is most recent and up to date. 

Market Opportunity:

  • CEO SAM: 193
  • TSB SAM: 1,459
  • CEO Market Share: 7.9%
  • TSB Market Share: 0.1%

Demographic Profiles:

  • TEC Member Gender Proportions: 62% male, 38% female
  • TEC Member Average Age: 47
  • TEC Member Business Average Revenue: $41MM
  • TEC Member Industry Profile:
    1. Professional, Scientific and Technical Services (32%)
    2. Construction (13%)
    3. Finance and Insurance (13%)
  • Regional Industry Profile:
    1. Mining, Quarrying, & Oil & Gas Extraction (24%)
    2. Real Estate & Rental & Leasing (9%)
    3. Manufacturing (6%)

Regional Competitors:

  • EO – Positioning Points:
    • Impact & ROI – Full-day peer group meetings based on impact, not doing business.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.

View Competitor Analyses:

WINNIPEG, MB

View Market Opportunity Plan: Winnipeg Market Opportunity Plan.pdf

Market Opportunities are updated yearly, the information below is most recent and up to date. 

Market Opportunity:

  • CEO SAM: 452
  • TSB SAM: 2,973
  • CEO Market Share: 4.2%
  • TSB Market Share: 0.4%

Demographic Profiles:

  • TEC Member Gender Proportions: 71% male, 29% female
  • TEC Member Average Age: 47
  • TEC Member Business Average Revenue: $214MM
  • TEC Member Industry Profile:
    1. Professional, Scientific and Technical Services (35%)
    2. Manufacturing (19%)
    3. Wholesale Trade (15%)
  • Regional Industry Profile:
    1. Real Estate & Rental & Leasing (13%)
    2. Manufacturing (9%)
    3. Health Care & Social Assistance (9%)

Regional Competitors:

  • MacKay CEO Forums – Positioning Points:
    • Global Network – Access to a business network around the globe.
    • Impact & ROI – Full-day meetings means higher impact, and lower hourly cost.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
  • EO – Positioning Points:
    • Impact & ROI – Full-day peer group meetings based on impact, not doing business.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.
  • YPO – Positioning Points:
    • Impact & ROI – Full-day peer group meetings based on impact, not doing business.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.

View Competitor Analyses:

  • MacKay CEO Forums: pdf
  • EO: pdf
  • YPO: pdf

GTA (GREATER TORONTO AREA), ON

View Market Opportunity Plan: GTA Market Opportunity Plan.pdf

Market Opportunities are updated yearly, the information below is most recent and up to date. 

Market Opportunity:

  • CEO SAM: 2,515
  • TSB SAM: 22,342
  • CEO Market Share: 8.7%
  • TSB Market Share: 0.4%

Demographic Profiles:

  • TEC Member Gender Proportions: 79% male, 21% female
  • TEC Member Average Age: 49
  • TEC Member Business Average Revenue: $83MM
  • TEC Member Industry Profile:
    1. Professional, Scientific, & Technical Services (33%)
    2. Manufacturing (19%)
    3. Wholesale Trade (9%)
  • Regional Industry Profile:
    1. Real Estate & Rental & Leasing (12%)
    2. Finance & Insurance (10%)
    3. Manufacturing (10%)

Regional Competitors:

  • CEO Global – Positioning Points:
    • Global Network – Access to a business network around the globe.
    • Impact & ROI – Full-day meetings means higher impact, and lower hourly cost.
    • Distinct Programs – Small business specific program rather than lumped “CEO Group”.
  • EO – Positioning Points:
    • Impact & ROI – Full-day peer group meetings based on impact, not doing business.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.
  • MacKay CEO Forums – Positioning Points:
    • Global Network – Access to a business network around the globe.
    • Impact & ROI – Full-day meetings means higher impact, and lower hourly cost.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
  • PEO – Positioning Points:
    • Distinct Programs – offerings for Emerging Leaders and Organizations.
    • Global Network – Access to a business network around the globe.
    • Intensive Chair Training – world-class Chairs with more robust training.
  • TAB – Positioning Points:
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Distinct Programs – offerings for CEOs, Executives, Emerging Leaders, and Organizations.
    • Intensive Chair Training – world-class Chairs with more robust training.
  • WPO – Positioning Points:
    • Impact & ROI – Full-day meetings means higher impact
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.
  • YPO – Positioning Points:
    • Impact & ROI – Full-day peer group meetings based on impact, not doing business.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.

View Competitor Analyses:

SWO, ON

View Market Opportunity Plan: Southwestern Ontario Market Opportunity Plan.pdf

Market Opportunities are updated yearly, the information below is most recent and up to date. 

Market Opportunity:

  • CEO SAM: 972
  • TSB SAM: 7,933
  • CEO Market Share: 7.9%
  • TSB Market Share: 0.1%

Demographic Profiles:

  • TEC Member Gender Proportions: 85% male, 15% female
  • TEC Member Average Age: 46
  • TEC Member Business Average Revenue: $88MM
  • TEC Member Industry Profile:
    1. Manufacturing (28%)
    2. Construction (19%)
    3. Professional, Scientific, & Technical Services (14%)
  • Regional Industry Profile:
    1. Real Estate & Rental & Leasing (12%)
    2. Finance & Insurance (10%)
    3. Manufacturing (10%)

Regional Competitors:

  • CEO Global – Positioning Points:
    • Global Network – Access to a business network around the globe.
    • Impact & ROI – Full-day meetings means higher impact, and lower hourly cost.
    • Distinct Programs – Small business specific program rather than lumped “CEO Group”.
  • EO – Positioning Points:
    • Impact & ROI – Full-day peer group meetings based on impact, not doing business.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.
  • MacKay CEO Forums – Positioning Points:
    • Global Network – Access to a business network around the globe.
    • Impact & ROI – Full-day meetings means higher impact, and lower hourly cost.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
  • PEO – Positioning Points:
    • Distinct Programs – offerings for Emerging Leaders and Organizations.
    • Global Network – Access to a business network around the globe.
    • Intensive Chair Training – world-class Chairs with more robust training.
  • TAB – Positioning Points:
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Distinct Programs – offerings for CEOs, Executives, Emerging Leaders, and Organizations.
    • Intensive Chair Training – world-class Chairs with more robust training.
  • WPO – Positioning Points:
    • Impact & ROI – Full-day meetings means higher impact
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.
  • YPO – Positioning Points:
    • Impact & ROI – Full-day peer group meetings based on impact, not doing business.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.

View Competitor Analyses:

OTTAWA, ON

View Market Opportunity Plan: Ottawa Market Opportunity Plan.pdf

Market Opportunities are updated yearly, the information below is most recent and up to date. 

Market Opportunity:

  • CEO SAM: 307
  • TSB SAM: 2,676
  • CEO Market Share: 21%
  • TSB Market Share: 2.5%

Demographic Profiles:

  • TEC Member Gender Proportions: 79% male, 21% female
  • TEC Member Average Age: 50
  • TEC Member Business Average Revenue: $37MM
  • TEC Member Industry Profile:
    1. Professional, Scientific and Technical Services (44%)
    2. Manufacturing (12%)
    3. Construction (7%)
  • Regional Industry Profile:
    1. Real Estate & Rental & Leasing (12%)
    2. Finance and Insurance (10%)
    3. Manufacturing (10%)

Regional Competitors:

  • EO – Positioning Points:
    • Impact & ROI – Full-day peer group meetings based on impact, not doing business.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.
  • YPO – Positioning Points:
    • Impact & ROI – Full-day peer group meetings based on impact, not doing business.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.
  • WPO – Positioning Points:
    • Impact & ROI – Full-day meetings means higher impact.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.
  • TAB – Positioning Points:
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Distinct Programs – offerings for CEOs, Executives, Emerging Leaders, and Organizations.
    • Intensive Chair Training – world-class Chairs with more robust training.

View Competitor Analyses:

QUEBEC CITY, QC

View Market Opportunity Plan: Quebec City Market Opportunity Plan.pdf

Market Opportunities are updated yearly, the information below is most recent and up to date. 

Market Opportunity:

  • CEO SAM: 402
  • TSB SAM: 2,657
  • CEO Market Share: 19%
  • TSB Market Share: 1.1%

Demographic Profiles:

  • TEC Member Gender Proportions: 76% male, 22% female, 1% other
  • TEC Member Average Age: 46
  • TEC Member Business Average Revenue: $108MM
  • TEC Member Industry Profile:
    1. Manufacturing (33%)
    2. Professional, Scientific and Technical Services (19%)
    3. Construction (7%)
  • Regional Industry Profile:
    1. Manufacturing (11%)
    2. Real Estate & Rental & Leasing (10%)
    3. Health Care & Social Assistance (8%)

Regional Competitors:

  • Entre Chefs – Positioning Points:
    • Distinct Programs – offerings based on business size and position for CEOs, Executives, Emerging Leaders, and Organizations.
    • Intensive Chair Training – world-class Chairs with more robust training.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
  • EO – Positioning Points:
    • Impact & ROI – Full-day peer group meetings based on impact, not doing business.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.
  • YPO – Positioning Points:
    • Impact & ROI – Full-day peer group meetings based on impact, not doing business.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.

View Competitor Analyses:

MONTREAL, QC

View Market Opportunity Plan: Montreal Market Opportunity Plan.pdf

Market Opportunities are updated yearly, the information below is most recent and up to date. 

Market Opportunity:

  • CEO SAM: 1,688
  • TSB SAM: 12,902
  • CEO Market Share: 4%
  • TSB Market Share: 0.3%

Demographic Profiles:

  • TEC Member Gender Proportions: 74% male, 26% female
  • TEC Member Average Age: 49
  • TEC Member Business Average Revenue: $120MM
  • TEC Member Industry Profile:
    1. Professional, Scientific and Technical Services (26%)
    2. Manufacturing (18%)
    3. Wholesale Trade (13%)
  • Regional Industry Profile:
    1. Manufacturing (11%)
    2. Real Estate & Rental & Leasing (10%)
    3. Health Care & Social Assistance (8%)

Regional Competitors:

  • CEO Global – Positioning Points:
    • Global Network – Access to a business network around the globe.
    • Impact & ROI – Full-day meetings means higher impact, and lower hourly cost.
    • Distinct Programs – Small business specific program rather than lumped “CEO Group”.
  • Entre Chefs – Positioning Points:
    • Distinct Programs – offerings based on business size and position for CEOs, Executives, Emerging Leaders, and Organizations.
    • Intensive Chair Training – world-class Chairs with more robust training.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
  • EO – Positioning Points:
    • Impact & ROI – Full-day peer group meetings based on impact, not doing business.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.
  • WPO – Positioning Points:
    • Impact & ROI – Full-day meetings means higher impact.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.

View Competitor Analyses:

  • CEO Global Network: pdf
  • Entre Chefs: pdf
  • EO: pdf
  • WPO: pdf

HALIFAX, NS

View Market Opportunity Plan: Halifax Market Opportunity Plan.pdf

Market Opportunities are updated yearly, the information below is most recent and up to date. 

Market Opportunity:

  • CEO SAM: 91
  • TSB SAM: 697
  • CEO Market Share: 32%
  • TSB Market Share: 0%

Demographic Profiles:

  • TEC Member Gender Proportions: 73% male, 27% female
  • TEC Member Average Age: 51
  • TEC Member Business Average Revenue: $77MM
  • TEC Member Industry Profile:
    1. Health Care & Social Assistance (21%)
    2. Retail Trade (19%)
    3. Construction (14%)
  • Regional Industry Profile:
    1. Real Estate & Rental & Leasing (15%)
    2. Public Administration (11%)
    3. Health Care & Social Assistance (9%)

Regional Competitors:

  • EO – Positioning Points:
    • Impact & ROI – Full-day peer group meetings based on impact, not doing business.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.
  • MacKay CEO Forums – Positioning Points:
    • Global Network – Access to a business network around the globe.
    • Impact & ROI – Full-day meetings means higher impact, and lower hourly cost.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
  • WPO – Positioning Points:
    • Impact & ROI – Full-day meetings means higher impact.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.
  • Wallace McCain – Positioning Points:
    • Extensive Resources – Podcasts, executive reports, webinars, etc.
    • Distinct Programs – Small business specific program rather than lumped “CEO Group”.
    • Global Network – Access to a business network around the globe.
  • YPO – Positioning Points:
    • Impact & ROI – Full-day peer group meetings based on impact, not doing business.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.

View Competitor Analyses:

  • MacKay CEO Forums: pdf
  • EO: pdf
  • YPO: pdf
  • WPO: pdf
  • Wallace McCain Institute: pdf

FREDERICTON, NB

View Market Opportunity Plan: Fredericton Market Opportunity Plan.pdf

Market Opportunities are updated yearly, the information below is most recent and up to date. 

Market Opportunity:

  • CEO SAM: 107
  • TSB SAM: 814
  • CEO Market Share: 22.7%
  • TSB Market Share: 0%

Demographic Profiles:

  • TEC Member Gender Proportions: 73% male, 18% female, 9% other
  • TEC Member Average Age: 55
  • TEC Member Business Average Revenue: $61MM
  • TEC Member Industry Profile:
    1. Manufacturing (27%)
    2. Construction (18%)
    3. Public Administration (9%)
  • Regional Industry Profile:
    1. Real Estate & Rental & Leasing (12%)
    2. Public Administration (10%)
    3. Manufacturing (9%)

Regional Competitors:

  • MacKay CEO Forums – Positioning Points:
    • Global Network – Access to a business network around the globe.
    • Impact & ROI – Full-day meetings means higher impact, and lower hourly cost.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
  • EO – Positioning Points:
    • Impact & ROI – Full-day peer group meetings based on impact, not doing business.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.
  • YPO – Positioning Points:
    • Impact & ROI – Full-day peer group meetings based on impact, not doing business.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.
  • WPO – Positioning Points:
    • Impact & ROI – Full-day meetings means higher impact
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
    • Intensive Chair Training – world-class Chairs with more robust training.
  • Entre Chefs – Positioning Points:
    • Distinct Programs – offerings based on business size and position for CEOs, Executives, Emerging Leaders, and Organizations.
    • Intensive Chair Training – world-class Chairs with more robust training.
    • All-inclusive Membership – TEC includes events, network, & speakers at no additional cost.
  • Wallace McCain Institute – Positioning Points:
    • Extensive Resources – Podcasts, executive reports, webinars, etc.
    • Distinct Programs – Small business specific program rather than lumped “CEO Group”.
    • Global Network – Access to a business network around the globe.

View Competitor Analyses:

  • MacKay CEO Forums: pdf
  • EO: pdf
  • YPO: pdf
  • WPO: pdf
  • Wallace McCain Institute: pdf

PESTEL Topics Collection: Current & Future Trends

Every quarter, TECCanada researches the most timely and relevant external forces that are impacting Canada’s business community. Utilizing the PESTEL framework (Political, Economic, Social, Technological, Environmental, and Legal trends), key topics are distilled that are having an impact on one or more of these categories.

While new topics are featured every quarter in the “Quarterly Market Report Macro Summary,” this document contains a collection of the current and future trends featured in past reports that are still relevant to the current business climate.

Download PESTEL