Chair Profile: Joanne Sigurdson

June 28th, 2018|Chair Profiles|

Joanne Sigurdson

TEC Canada CEO and Small Business Chair

Joanne’s TEC members are young, enthusiastic positive thinkers – a mix of talented individuals who bring a diverse blend of education, experience and knowledge to the group and who are dedicated to the persistent pursuit of innovation, growth, and personal excellence.“I love the collaborative process,” says Joanne. “Finding people’s strengths and assisting them to use their special talents in the growth and development of successful enterprises is what I enjoy the most.”

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TEC Chair Joanne Sigurdson has been surrounded by entrepreneurial ideas, visions and business strategies all her life. A dynamic professional with over 35 years in business leadership positions, Joanne now uses her training, skills and experience to mentor other business owners in the pursuit of their personal and professional goals.

While Joanne’s work has included both national and global projects, she also has significant hands-on experience in a number of business ventures from retail to manufacturing and distribution.

Joanne has also led business workshops and seminars, lectured at the University of Winnipeg and the FBDB and has worked independently and as a Partner on numerous consulting projects. She has worked globally in technology transfer projects in Central America and Europe and spent two years as a leader of an economic development initiative in Africa, focusing on new enterprise development.

In addition, Joanne spent a number of years as Executive Director of two large federal and provincial Tourism Development Programs. Her experience in the public sector gave her a broader perspective and appreciation for the government framework in which businesses must operate to be sustainable and successful.

In 1989, Joanne purchased a Canadian based UNIGLOBE Travel Franchise, demonstrating her perseverance in business by serving as its CEO for 18 years. In 2008, she merged her company into the largest UNIGLOBE franchise operation in the world and became a Managing Partner with 160 employees and revenues of $180 million.

Leadership comes naturally to Joanne. As such, she has also served at the helm of numerous boards and community organizations throughout her career.

TEC Group Vision

“We are a close culture of energetic and innovative individuals who ensure one another’s success through the sharing of forward-thinking solutions and ideas.”


  • Married to a “serial entrepreneur” with a son currently studying business
  • B.Comm (Hons)
  • Advisory Board Member for the Alumni Executive, Asper School of Business
  • Founding Member of Economic Development Winnipeg (2000)

TEC Canada is a member-based peer advisory organization of over 1,300 chief executives, entrepreneurs and business owners from across Canada. For over 30 years, TEC has been helping leaders achieve success through the power of confidential group meetings, one-to-one executive coaching, business thought leadership and a global network of over 23,000 business leaders.

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