Andrew Reif was recognized with the 2023 Robert Nourse Award, Group Launch Award, Chair Excellence Award, and the Master Chair Award. For more information on our 2023 Chair Awards, please click here

Andrew Reif

Edmonton, AB

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Andrew Reif is a future-oriented leader whose global worldview and strategic experience give him a unique capacity for helping ambitious entrepreneurs accelerate their business to the next level in competitive global markets. A key theme through his career has been innovation and creativity, which consists of “connecting the dots in unique ways and challenging assumptions about the business” making decisions in today’s fast tempo, complex and uncertain markets.

Andrew’s education in leadership began at the Royal Military College of Canada, where he studied electrical engineering, served as a commissioned officer and graduated from the prestigious U.S. Air Force Test Pilot School. He transitioned into a succession of senior executive roles with major international companies including CAE, SPAR Aerospace, L-3 Communications and QinetiQ. As a senior executive, he has led organizations with a $1 billion sales pipeline, managed high-level, B2B and B2G sales campaigns, and led international teams serving customers in over 25 countries. Recently, Andrew founded Alopex Management Consulting offering leadership development, risk management advice, and international B2B and B2G marketing assistance.

As a TEC Chair, Andrew helps his CEO members in pushing the envelope, not only personally, but in terms of business model, to reach new levels of performance excellence.

TEC Group Vision

Andrew’s background will particularly suit leaders of medium to large-sized companies seeking to expand their business internationally. His goal is to help members move their companies beyond where they are today to a long-term vision of the future, one which develops beyond a boom-bust cycle. Members will improve their self-evaluation skills and participate in a rich array of new experiences that challenge them on every level, with the goal of enhancing their lives and those of the people around them.


  • Lives in Edmonton with his wife, Terry; they have two children and one retriever
  • Enjoys travelling internationally to experience different cultures and their history, and to learn how others view the world
  • Executive Management (Alberta School of Business)