By watching the previously-recorded “Lies, Damned Lies, and Marketing” webinar led by Atul Minocha, viewers will uncover the root causes of their marketing frustrations and become equipped with the insights needed to utilize marketing dollars for real results.

During this presentation, Atul helps viewers understand why they need marketing, the important distinctions between marketing and sales, and how to attain the right blend of hard data and softer creativity to persuade consumer audiences. Bringing with him more than thirty-five years of experience, Atul shows viewers how to make marketing work for them and their businesses – and finally, achieve the results they’ve been waiting for.

“When it comes to your relationship with marketing, it’s time to wipe the slate clean. You’ve been promised big results with a quick turnaround. You’ve been told that social media is a silver bullet for increased sales (so far, you haven’t seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you’re disappointed. You’re frustrated. Perhaps you’re close to giving up on marketing entirely, but something tells you that you shouldn’t—you just need to know how to use it wisely.” – Atul Minocha, Partner & CMO at Chief Outsiders | Angel Investor & Mentor | Keynote Speaker | Author of Lies, Damned Lies, and Marketing

Press play below to watch the previously-recorded “Lies, Damned Lies, and Marketing  webinar led by Atul Minocha 

The TEC Canada Deeper Insights webinar series will equip you with the tools to strategically approach complex issues and uncertainty with confidence. Hosted by industry experts – that have a commendable business background – each webinar is focused on accelerating your ability to grow strategically and overcome hurdles faster. In addition to expert thought leadership, all webinars feature a Q&A session. This is your opportunity to insight from industry leaders and implement real solutions. 

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