Tara Kinney
Vistage Speaker | CEO – Atomic Revenue LLC. | TEC Canada Speaker


Tara Kinney
Vistage Speaker | CEO – Atomic Revenue LLC. | TEC Canada Speaker
Tara’s Topics
Attracting, hiring, onboarding, and retaining talent has changed, and old methods no longer work in today’s competitive job market. To grow and thrive, businesses must adapt their operations to meet current labor market demands, as failing to do so will leave companies struggling. Now is the time to rethink how you position your company to attract the best candidates and retain them for the long term. Employee acquisition is the new customer acquisition, and transforming your approach to talent acquisition and enablement is essential to avoid a constantly revolving door and ensure business success.
Right-sizing marketing and sales budgets requires a strategic approach to measure effectiveness and align with business goals. The key to optimizing revenue return on these investments is distributed accountability for performance management, breaking down data silos and fostering cross-departmental alignment. This workshop connects marketing, sales, finance, and data to discuss how to measure profitability and ensure that teams are accountable for their impact on revenue. By aligning resources with Key Performance Indicators (KPIs) focused on profitable growth, companies can make data-driven decisions, improve budgeting, and drive better outcomes, ensuring that marketing and sales departments contribute directly to profitability.