Steve Heroux

TEC Canada Speaker | Author | Founder – The Sales Collective | Vistage Speaker

Steve Heroux, who once had debilitating anxiety about speaking in front of a class, transformed his life after discovering sales at 18, becoming the top Cutco rep in the U.S. during his senior year of college. After excelling at Cutco and AFLAC, where he became the #1 agent among 60,000, Steve transitioned into sales leadership. Known for his contrarian approach and unique perspective on the psychology of selling, he’s quickly become a sought-after speaker. Steve challenges conventional wisdom, inspiring audiences to rethink their approach to sales. A Vistage member himself, he’s earned top-performer awards and is passionate about providing paradigm-shifting insights to others.

Steve Heroux

TEC Canada Speaker | Author | Founder – The Sales Collective | Vistage Speaker

Steve Heroux, who once had debilitating anxiety about speaking in front of a class, transformed his life after discovering sales at 18, becoming the top Cutco rep in the U.S. during his senior year of college. After excelling at Cutco and AFLAC, where he became the #1 agent among 60,000, Steve transitioned into sales leadership. Known for his contrarian approach and unique perspective on the psychology of selling, he’s quickly become a sought-after speaker. Steve challenges conventional wisdom, inspiring audiences to rethink their approach to sales. A Vistage member himself, he’s earned top-performer awards and is passionate about providing paradigm-shifting insights to others.

Steve’s Topics

Steve Heroux, founder of The Sales Collective and a proud Vistage member in Dallas, leads a workshop focused on improving leadership in today’s changing business environment. He addresses challenges like the pandemic, supply chain issues, and inflation, offering strategies for enhanced accountability, effective feedback, and motivating teams. Participants will learn the Platinum Rule, how to implement Daily Performance Indicators, and how to drive performance through better leadership. This workshop provides real, actionable insights to help leaders navigate today’s challenges and maximize team performance.

Steve Heroux, founder of The Sales Collective and proud Vistage member, offers a workshop focused on motivating and inspiring sales teams in today’s ever-changing market. He covers critical topics such as developing a duplicatable sales process, recruiting top performers, applying “The 5 Love Languages” to leadership, and using Daily Performance Indicators (DPIs) over traditional KPIs. Attendees will gain fresh perspectives and practical strategies they can implement immediately to drive sales results. Steve is grateful for the TEC community and excited to share these valuable insights.

In this valuable workshop, you’ll learn strategies and best practices for today’s salespeople and sales leaders, and you’ll hear things you’ve never heard before. I’m hoping to help you unlearn 95% of what you’ve been taught about sales and sales leadership. What worked in the past doesn’t apply anymore and just because you’ve been doing something for a while doesn’t mean it’s still effective as it used to be. Traditional sales training often follows a “”one-size-fits-all”” formula—treating every salesperson as if they learn, grow, and succeed in the same way. Sure, it might create a common language, but it completely misses the mark on what truly drives long-term performance: empowering salespeople to think, adapt, and sell on their own. You’ll learn why developing a documented and duplicatable sales process is the key to scalability and future growth. You’ll learn about the “”3 Love Languages”” of salespeople and why using the Golden Rule is limiting your ability to lead effectively. You’ll learn how to better recruit and hire top-performing salespeople and sales leaders and why most assessments may be hurting you more than you know. You’ll also learn how DPIs (Daily Performance Indicators) will always drive more results than KPIs, and most importantly, how to detach from outcomes, which most CEOs and leaders find almost impossible to wrap their heads around.