Steve Heroux

TEC Canada Speaker | Author | Founder – The Sales Collective | Vistage Speaker

Steve Heroux, who once had debilitating anxiety about speaking in front of a class, transformed his life after discovering sales at 18, becoming the top Cutco rep in the U.S. during his senior year of college. After excelling at Cutco and AFLAC, where he became the #1 agent among 60,000, Steve transitioned into sales leadership. Known for his contrarian approach and unique perspective on the psychology of selling, he’s quickly become a sought-after speaker. Steve challenges conventional wisdom, inspiring audiences to rethink their approach to sales. A Vistage member himself, he’s earned top-performer awards and is passionate about providing paradigm-shifting insights to others.

Steve Heroux

TEC Canada Speaker | Author | Founder – The Sales Collective | Vistage Speaker

Steve Heroux, who once had debilitating anxiety about speaking in front of a class, transformed his life after discovering sales at 18, becoming the top Cutco rep in the U.S. during his senior year of college. After excelling at Cutco and AFLAC, where he became the #1 agent among 60,000, Steve transitioned into sales leadership. Known for his contrarian approach and unique perspective on the psychology of selling, he’s quickly become a sought-after speaker. Steve challenges conventional wisdom, inspiring audiences to rethink their approach to sales. A Vistage member himself, he’s earned top-performer awards and is passionate about providing paradigm-shifting insights to others.

Steve’s Topics

Steve Heroux, founder of The Sales Collective and a proud Vistage member in Dallas, leads a workshop focused on improving leadership in today’s changing business environment. He addresses challenges like the pandemic, supply chain issues, and inflation, offering strategies for enhanced accountability, effective feedback, and motivating teams. Participants will learn the Platinum Rule, how to implement Daily Performance Indicators, and how to drive performance through better leadership. This workshop provides real, actionable insights to help leaders navigate today’s challenges and maximize team performance.

Steve Heroux, founder of The Sales Collective and proud Vistage member, offers a workshop focused on motivating and inspiring sales teams in today’s ever-changing market. He covers critical topics such as developing a duplicatable sales process, recruiting top performers, applying “The 5 Love Languages” to leadership, and using Daily Performance Indicators (DPIs) over traditional KPIs. Attendees will gain fresh perspectives and practical strategies they can implement immediately to drive sales results. Steve is grateful for the TEC community and excited to share these valuable insights.

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