Stefan Badertscher
Vistage Speaker | Co-Author | CEO/Head Coach/Speaker – Pinavox, | TEC Canada Speaker
Stefan Badertscher, MSc. ETH ME, is the founder of Pinavox. Originally from Switzerland, Stefan holds a Master’s in Mechanical Engineering from ETH Zurich and has a background in international sales and marketing. He led IMPACK Packaging to grow from $1 million in revenue and 15 employees to over $10 million and 60 employees, expanding sales to 27 countries. Implementing the TAYA methodology in 2019, Stefan achieved a 700% increase in organic traffic and a 50% reduction in the sales cycle, establishing IMPACK as an industry leader. He is the first French-speaking certified TAYA coach and the author of the forthcoming French version of “They Ask, You Answer.” Outside of work, Stefan enjoys mountain biking, cross-country skiing, and spending time with his wife and three children.
Stefan Badertscher
Vistage Speaker | Co-Author | CEO/Head Coach/Speaker – Pinavox, | TEC Canada Speaker
Stefan Badertscher, MSc. ETH ME, is the founder of Pinavox. Originally from Switzerland, Stefan holds a Master’s in Mechanical Engineering from ETH Zurich and has a background in international sales and marketing. He led IMPACK Packaging to grow from $1 million in revenue and 15 employees to over $10 million and 60 employees, expanding sales to 27 countries. Implementing the TAYA methodology in 2019, Stefan achieved a 700% increase in organic traffic and a 50% reduction in the sales cycle, establishing IMPACK as an industry leader. He is the first French-speaking certified TAYA coach and the author of the forthcoming French version of “They Ask, You Answer.” Outside of work, Stefan enjoys mountain biking, cross-country skiing, and spending time with his wife and three children.
Stefan’s Topics
This workshop addresses the shift in B2B and B2C buying behaviors, where 80% of buying decisions are made before customers reach out to a company. Despite this, many businesses have failed to adapt, treating websites as digital brochures instead of tools for customer engagement and education. The workshop focuses on answering the five key questions modern buyers ask—cost, problems, comparisons, reviews, and best-in-class—and provides strategies for creating content, enhancing communication, and using video to personalize the customer experience. Participants will learn how to position their businesses as trusted industry leaders, improve collaboration between marketing and sales teams, and increase conversion rates, ultimately driving more sales.