Howard Hyden
Vistage Speaker | CEO – Center for Customer Focus | TEC Canada Speaker
Howard Hyden
Vistage Speaker | CEO – Center for Customer Focus | TEC Canada Speaker
Howard’s Topics
In today’s highly competitive marketplace, it is important for organizations to measure the “Right Stuff”. In this powerful presentation, Howard will share some very “Outside the Box” thinking in terms of measuring numbers that are not on the P&L as well as C-KPI’s (Customer Key Performance Indicators) that measure the value organizations bring to their customers. Members will discover they just may have been looking at the wrong numbers. Key topics include: KPI’s that measure the value for the customer just may be more critical than internal KPI’s. Howard will also share 6 “Non-P&L” financials that just may impact an organizations P&L than the ones that are typically discussed at financial meetings.
In today’s highly competitive marketplace, it is important for organizations to measure the “Right Stuff”. In this powerful presentation, Howard will share some very “Outside the Box” thinking in terms of measuring numbers that are not on the P&L as well as C-KPI’s (Customer Key Performance Indicators) that measure the value organizations bring to their customers. Members will discover they just may have been looking at the wrong numbers. Key topics include: KPI’s that measure the value for the customer just may be more critical than internal KPI’s. Howard will also share 6 “Non-P&L” financials that just may impact an organizations P&L than the ones that are typically discussed at financial meetings.
In this interactive presentation, Howard Hyden provides members with practical strategies and tools to boost sales and revenue, focusing on two critical strategies: increasing revenue from existing customers and acquiring new customers to improve close rates. Key topics include using Outside-In™ (Customer-Focused) strategies to add value, understanding how focusing on customers’ financials can boost your bottom line, and tips to help sales reps increase sales. Howard also introduces his 3rd Egg strategy, the power of Positive Word of Mouth (P.W.O.M.), and counter-intuitive marketing strategies to drive success.
In this interactive presentation, Howard Hyden shares hands-on strategies and tools to help members increase sales and revenue, focusing on two key strategies: increasing revenue from existing customers and acquiring new customers to boost close rates. Key topics include using Outside-In™ (Customer-Focused) strategies to add value, focusing on customers’ financials to improve your bottom line, and tips for overcoming objections like “you’re more expensive than the competition.” Howard also introduces his 3rd Egg strategy, the power of Positive Word of Mouth (P.W.O.M.), and counter-intuitive marketing strategies to help members grow their businesses.