Why Attend: This immersive “Crashup” session, a combination of a crash course and a mashup, embodies the innovation principles it teaches. It provides actionable strategies to enhance your organization’s innovation capabilities with a focus on:

• Generating and fostering new ideas consistently under the right conditions.
• The convergence of diverse groups, skills, and mindsets.
• Problem-solving within set timeframes and supportive environments.

Three Key Learnings:

1. Innovation in Strategy: Understand the role of innovation within your corporate strategy. Learn how to identify significant problems and opportunities.
2. Creativity and Execution: Discover why traditional brainstorms fail and how to transform ideas into value through experimentation and validation.
3. Overcoming Barriers: Identify your company’s barriers to innovation and how to foster behaviours that enable a culture of innovation.