Lisa Genovese

TEC Canada Speaker | Founder & President – BottomLine | Vistage Speaker

Lisa Genovese, founder and president of BottomLine for over a decade, leads an international organization focused on delivering impactful business strategies. A keynote speaker, facilitator, and consultant, she specializes in brand positioning and actionable business strategies. A graduate of Harvard Business School’s Leading Business and Personal Transitions, Lisa is passionate about mentorship and serves on several boards, including the Women Business Collaborative Advisory Council. With clients like Nestlé and The Home Depot, Lisa delivers research-driven strategies that yield real results, avoiding cookie-cutter approaches.

Lisa Genovese

TEC Canada Speaker | Founder & President – BottomLine | Vistage Speaker

Lisa Genovese, founder and president of BottomLine for over a decade, leads an international organization focused on delivering impactful business strategies. A keynote speaker, facilitator, and consultant, she specializes in brand positioning and actionable business strategies. A graduate of Harvard Business School’s Leading Business and Personal Transitions, Lisa is passionate about mentorship and serves on several boards, including the Women Business Collaborative Advisory Council. With clients like Nestlé and The Home Depot, Lisa delivers research-driven strategies that yield real results, avoiding cookie-cutter approaches.

Lisa’s Topics

This workshop emphasizes that great brands are defined by their customers, not by what they dictate. Participants will gain a fresh perspective on their brand by exploring how to understand and respond to customer needs, experiences, and expectations. Through individual and group exercises, we’ll examine how digital experiences, social proof, and personalized engagement influence buying decisions, and how Impact Pillars can shape brand positioning. By the end, you’ll have practical strategies and tools to align your team, make data-driven decisions, and enhance customer relationships to solidify your brand’s impact.

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