Bill Bishop

TEC Canada Speaker | Author | Entrepreneur – The BIG Idea Company | Vistage Speaker

Bill Bishop is the CEO of Bishop Communications Inc., founder of The Bishop School of Entrepreneur Marketing, and creator of The BIG Idea Adventure™. He is a coach, keynote speaker, and author of best-selling books like How To Sell A Lobster, The Problem With Penguins, and Global Marketing For The Digital Age. Over three decades, Bill has coached 4,000 entrepreneurs on unconventional strategies to attract customers, increase profits, and provide more value, believing that success comes from thinking differently and offering more to others.

Bill Bishop

TEC Canada Speaker | Author | Entrepreneur – The BIG Idea Company | Vistage Speaker

Bill Bishop is the CEO of Bishop Communications Inc., founder of The Bishop School of Entrepreneur Marketing, and creator of The BIG Idea Adventure™. He is a coach, keynote speaker, and author of best-selling books like How To Sell A Lobster, The Problem With Penguins, and Global Marketing For The Digital Age. Over three decades, Bill has coached 4,000 entrepreneurs on unconventional strategies to attract customers, increase profits, and provide more value, believing that success comes from thinking differently and offering more to others.

Bill’s Topics

In his presentation *Dancing With Robots: 29 Strategies for Success in the Age of Hyper-Intelligence*, Bill Bishop explores the transformative impact of emerging technologies like AI, machine learning, robots, blockchains, and quantum computers on businesses and industries. As these “hyper-intelligent” technologies disrupt job markets and companies, Bill offers new strategies to adapt and thrive in the evolving landscape. Attendees will gain insights into how these innovations will affect their businesses, along with actionable ideas for creating new value and ensuring success in a rapidly changing world.

In his presentation, Bill Bishop shares the unconventional marketing lessons that led him to sell over 1,400 lobsters in a contest, far surpassing his competitors. Drawing from the insights in his book *How to Sell a Lobster*, Bill reveals seven “Lobster Lessons” that can help entrepreneurs and salespeople sell more effectively. Attendees will learn how to stand out from the competition, use a “BIG Idea” to boost sales, close deals faster, and increase revenue by adopting strategies like the “line-up” approach and the “value hub.” This fun and educational session will provide practical, high-impact techniques for growing sales.

In his *New Economy Thinker* presentation, Bill Bishop explores the need for a new mindset to succeed in today’s rapidly changing marketplace. With technological advancements accelerating and competition intensifying, Bishop argues that traditional “factory thinking” is outdated and no longer effective. Instead, he introduces *New Factory Thinking*, a fresh approach for the 21st century that replaces linear thinking with spatial thinking and encourages building value hubs rather than assembly lines. Drawing on examples from companies large and small, Bishop outlines a five-stage process for adapting to the new economy, helping entrepreneurs and leaders rewire their minds for success in a disrupted world.

In this thought-provoking presentation, entrepreneur and marketing coach Bill Bishop discusses the need for businesses to adapt to the rapidly changing marketplace by shifting from the outdated “Old Factory” model to the innovative “New Factory” approach. As competition grows and change accelerates, businesses that continue with old methods risk extinction, while those embracing the New Factory model, used by top companies like Apple, Google, and Amazon, are poised for exponential growth. Bishop explains why this new approach is essential for sustainable success and how entrepreneurs can leverage it to thrive in the evolving market.

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