Agnes Lan

TEC Canada Speaker | Director of Business Development – Change Connect | Vistage Speaker

Agnes Lan, Director of Business Development at Change Connect, has 20+ years of experience in business growth, sales, and strategic initiatives. Known for her expertise in building long-lasting partnerships and crafting impactful sales strategies, she works with clients to customize sales funnels and strengthen relationships. With partnerships including Scotiabank and the Business Development Bank of Canada, Agnes is passionate about delivering practical, actionable solutions to business challenges. She holds degrees from top institutions and multiple professional certifications.

Agnes Lan

TEC Canada Speaker | Director of Business Development – Change Connect | Vistage Speaker

Agnes Lan, Director of Business Development at Change Connect, has 20+ years of experience in business growth, sales, and strategic initiatives. Known for her expertise in building long-lasting partnerships and crafting impactful sales strategies, she works with clients to customize sales funnels and strengthen relationships. With partnerships including Scotiabank and the Business Development Bank of Canada, Agnes is passionate about delivering practical, actionable solutions to business challenges. She holds degrees from top institutions and multiple professional certifications.

Agnes’s Topics

In her session “Profitable Partnerships that Last,” Agnes Lan shares best practices to improve client retention, maximize ROI, and become an indispensable partner by delivering exceptional value. She provides actionable insights into strategic account management, focusing on building strong, sustainable partnerships that fuel growth and distinguish top-performing sales leaders. With long-standing relationships with organizations like Scotiabank, 680 News, and the Business Development Bank of Canada, Agnes emphasizes the importance of nurturing existing accounts rather than over-focusing on costly customer acquisition. She highlights the missed opportunities that arise when companies fail to evolve their partnerships alongside their clients’ growth.

In this presentation, Agnes Lan emphasizes that no two leads are the same and should never be treated as such. Sales reps must be prepared for every situation with the most relevant content tailored to each prospect’s needs. Using a “Choose Your Own Adventure” approach, Agnes demonstrates how to create flexible, non-linear sales processes that adapt to the unique paths buyers take. Participants will gain step-by-step strategies and real-world examples to improve engagement and master this essential sales skill.

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