How to Disrupt a Billion Dollar Industry | Toni Desrosiers
This episode of The Leadership Standard podcast with host Gair Maxwell features an inspiring conversation with Toni Desrosiers—Canadian entrepreneur who disrupted the billion-dollar plastic wrap industry by inventing the first reusable beeswax food wrap: Abeego.
Becoming the trailblazer of a global movement, Toni has been featured on Dragon’s Den (watch her pitch here!), won the 2018 TELUS Trailblazer Award, had Abeego named the Best Reusable Food Wrap by America’s Test Kitchen, named a Woman of Influence, and so much more.
Those 14 years ago, Toni Desrosiers was looking for a natural way to store her food and ended up discovering a way to disrupt the fully mature, billion-dollar industry of plastic wrap. Through extensive experimentation (and looking to lemon peels, cheese rinds and onion skins for inspiration) she developed Abeego, the sustainable food wrap on a mission to “Keep Food Alive” by protecting it from air, light, and moisture while allowing it to breathe. The self-adhesive wrap can last over a year with proper care (hand washed with cold water).