"You see, many of us have been working hard, head down trying to 'keep the lights on,' so to speak. That’s a good approach to navigating any crisis … initially. At some point, however, we need to re-examine our strategy for growth."

There’s a simple exercise called, “The Power of One.” It’s one simple question that you ask each month for three different groups. This exercise will allow you to always remain at the forefront of what is happening with your customers, employees, and key suppliers.

Navel gazing and overanalyzing while expecting growth means a long, slow crawl to the top. Alternatively, running at full speed by the seat of your pants without any sort of structure or consideration of quality isn’t going to help you retain customers. Which approach is the right approach?

As COVID-19 is continuously changing how B2B & B2C buyers and sellers interact, and online sales consistently trend to their highest levels in history, TEC Canada has focused on Sales & Marketing as our most recent quarterly content theme. This blog features a compilation of the most impactful Sales & Marketing insights that we’ve shared over the past few months and have all been strategically selected to help you make better business decisions.

How can you continue to sell if meeting in person remains taboo and customers are becoming tired of Zoom? How would an economic rebound of any magnitude impact your business?

Drawing insights from the TEC Canada CEO Confidence Index Q3 and Q4 Reports, analysis from Economist Dr. Peter Andersen, and findings from Vistage Worldwide, Inc. Worldwide’s Chief Research Officer Joe Galvin, TEC Canada is excited to share our new Decision Factors 2020: Climb to Recovery for CEOs report.

Shorten your sleep. Shorten your life. It’s that simple. The old adage of working around the clock and glorifying overtime needs to be eradicated from North American society. It is literally killing us.