Today, you need to have an exceptional sales team. You also need to have an exceptional marketing team. But sales and marketing alone aren't enough to sustain growth. The cost of customer acquisition continues to increase and businesses can no longer rely on annual contracts to lock customers in.

TEC speaker Casey Miller, President of Six and a Half Consulting, has over 15 years of executive business experience. Together, we explore how a leader can identify their “why,” the “why” of their employees, and incorporating personal objectives into their overall corporate goals.

TEC Canada is pleased to provide the Andersen Monthly Economic Report exclusively to our members. The former assistant chief of the Bank of Canada's research department, Dr. Peter Andersen provides valuable economic insight to help you make better business decisions.

Originally Published on ChiefOutsiders.com Written by Ahmet Abaci, a CMO

Read the articles below on how to understand different employee motivations to get them engaged long-term and help your organization grow.

Is a vibrant company culture only about giving all the right feels, or can it boost the bottom line?

In whatever value discipline your organization pursues, you must continually re-evaluate, refine, and even reinvent your differentiation strategy.

Originally Published on ChiefOutsiders.com Written by Tom McCrary, a CMO

Don’t expect all of your leaders to use this newfound accountability in a positive way.

You have spent years cultivating and nurturing your business, but