Do you know the best ways to market your business? This episode of TEC Canada's The Leadership Standard podcast features a captivating conversation with guest Michael Brenner – revealing the key marketing strategies and tactics that any forward-thinking business leader needs to have on their radar.

From unconventional advice about how to handle the word “no” – to divulging lessons that are priceless to anyone with an entrepreneurial mindset – this episode is your introduction to an inspiring leader. As a Top 100 Female Entrepreneur in Canada, Tara Cowling and her organization are soon becoming a household name. Meet her in our latest episode of The Leadership Standard.

During this timely and candid conversation with Gair Maxwell – which is always exhibited through the lens of expert foresight, hindsight, and humanity – Perrin Beatty reveals a closer look at the adaptability and resilience demonstrated by Canadian businesses during the COVID-19 pandemic and uncovers how major events in the past can guide CEOs and owners towards transforming their optimism into opportunities for the future. 

Beau has spoken at the G8, Google’s Zeitgeist, Wired, Oslo Freedom Forum, Big Think and contributed to the BBC, National Geographic, Netflix, and PBS – and in this episode of The Leadership Standard podcast, he provides listeners with the framework to expertly navigate periods of uncertainty, how to strategically approach personal and professional problems, and how to successfully inspire innovation within their teams.

In this episode of The Leadership Standard podcast hosted by TEC Speaker and branding expert Gair Maxwell, Bob Izumi shares the blueprint for turning your passion into a career – and reveals how Bob’s Real Fishing television show and Real Fishing Radio program became Canada’s longest-running syndicated television and radio series, respectively.

Did you know that content marketing can generate triple the amount of outbound marketing leads, drive six times higher conversion rates, and has the potential to generate a 7.8-fold boost in your web traffic? Whether you’re wondering how to execute content marketing more effectively – or how your organization can hit the ground running and get started and up to speed – you won’t want this episode of The Leadership Standard podcast featuring Robert Rose.  

For help navigating toxic work cultures, how to take the first step in turning your business idea into a reality, and the possibilities that arise from falling down seven times, then standing up eight, press play on this gripping conversation between Jennifer Carlson and Gair Maxwell below. It just might be the event that inspires you to become an entrepreneur yourself.

For insights surrounding self-leadership, marketing, social responsibility, and how others can begin leading from the heart – while divulging the story about how he beat Alanis Morrissette to #1 on the album charts – don't miss the latest episode of The Leadership Standard podcast featuring David Maclean.

Thomas Benjoe – President and CEO of FHQ Developments and TEC Canada member – joins Gair Maxwell for a raw conversation that uncovers the triumphs, struggles, disruptions, and future opportunities of the fastest-growing population in Canada – Indigenous people.