Philippe Cesson

TEC Canada Speaker | President & CEO – Cesson | Vistage Speaker

Philippe Cesson is a Generation Xer who hails from Nice in the heart of the French Riviera. After beginning his career in Paris and London, his entrepreneurial spirit led him to California and stints at Pinkerton, DirecTV, Adexa and Vistage International, becoming an American citizen along the way. He holds several French and European degrees in marketing and management, as well as an MBA degree from the University of Dallas in human resource management, where he sat on its national alumni board. He is also the former president of the San Diego French American Chamber of Commerce.

Philippe Cesson

TEC Canada Speaker | President & CEO – Cesson | Vistage Speaker

Philippe Cesson is a Generation Xer who hails from Nice in the heart of the French Riviera. After beginning his career in Paris and London, his entrepreneurial spirit led him to California and stints at Pinkerton, DirecTV, Adexa and Vistage International, becoming an American citizen along the way. He holds several French and European degrees in marketing and management, as well as an MBA degree from the University of Dallas in human resource management, where he sat on its national alumni board. He is also the former president of the San Diego French American Chamber of Commerce.

Philippe’s Topics

In this interactive and insightful presentation, Philippe Cesson addresses one of the biggest challenges facing CEOs today: integrating, managing, and motivating an increasingly multigenerational workforce. With members often disconnected from younger generations’ preferred communication methods, such as TikTok and DMs, they may not realize the vast differences between Boomers, Millennials, Gen Xers, and Gen Z until faced with the reality of hiring younger workers to replace an aging workforce. This session covers strategies for identifying work ethic via social media, creating effective mentoring programs, leveraging peer-reviewed evaluations, and adapting traditional hiring practices to attract top talent from younger generations. CEOs will also learn how to foster intergenerational programs to enhance collaboration and boost productivity, ensuring an engaged and motivated workforce.

In this engaging and insightful presentation, Philippe Cesson offers innovative strategies for generating business growth through social media, digital marketing, and social media marketing. Addressing the challenge of turning these tools into profitable assets, especially for business-to-business (B2B) sectors, Philippe shares his  approach honed over years of experience. He demystifies platforms like Facebook, Twitter, LinkedIn, Instagram, and TikTok, providing actionable strategies for CEOs to leverage each effectively. Topics covered include using Facebook Ads for B2B, maximizing LinkedIn’s potential for middle managers, creating compelling content, and staying ahead of emerging trends like location-based marketing and augmented reality. This interactive presentation invites members to share and evaluate their current social media campaigns, ensuring they leave with practical, real-world tools to enhance their marketing efforts.

In this engaging presentation, Philippe Cesson helps members navigate the challenges faced by 21st-century CEOs, including doing more with less, managing global competition, and adapting to a rapidly changing workforce. He offers actionable solutions for embracing the “New Normal,” covering topics like outsourcing, technology overload, and the importance of a digital imprint. Philippe also discusses how to increase employee productivity across generations, highlight top growth areas, and recommend essential apps for business and personal use. This interactive session provides practical tools to help leaders thrive in today’s fast-paced, interconnected world.

In this interactive, family-friendly presentation, Philippe Cesson offers insights and solutions for parents navigating the challenges of raising kids in the Tik-Tok era. He emphasizes the importance of creating an at-home online policy to ensure safety, transparency, and healthy habits in the digital age. Philippe guides parents in understanding the impact of technology on their children’s lives and highlights the need for open communication, balancing digital access with family values. Topics include managing social media access, fostering spousal communication on parenting decisions, and setting up a family tech bubble for privacy and security. Through role-playing exercises, parents will learn how to engage with children across generations while setting healthy boundaries.

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