Mitch Goozé

TEC Canada Speaker | Principal – Customer Manufacturing Group | Vistage Speaker

Mitch Goozé is a recognized expert in marketing, innovation, leadership, and customer relationships, known for his energetic presentations and results-oriented approach. With experience as a general manager and CEO in the high-tech and consumer products industries, including five years as president of Teledyne Components, he has a strong background in strategic positioning. Mitch holds degrees from UCLA, California State University, Long Beach, Santa Clara University, and The Edinburgh Business School. A Certified Speaking Professional (CSP), he has lectured at top universities and been featured in USA Today. Mitch is the author of four books on marketing and has received multiple speaking honors, including Speaker of the Year 2001 by TEC UK.

Mitch Gooze

TEC Canada Speaker | Principal – Customer Manufacturing Group | Vistage Speaker

Mitch Goozé is a recognized expert in marketing, innovation, leadership, and customer relationships, known for his energetic presentations and results-oriented approach. With experience as a general manager and CEO in the high-tech and consumer products industries, including five years as president of Teledyne Components, he has a strong background in strategic positioning. Mitch holds degrees from UCLA, California State University, Long Beach, Santa Clara University, and The Edinburgh Business School. A Certified Speaking Professional (CSP), he has lectured at top universities and been featured in USA Today. Mitch is the author of four books on marketing and has received multiple speaking honors, including Speaker of the Year 2001 by TEC UK.

Mitch’s Topics

This talk discusses the critical issues involved in creating and keeping customers. The topic focuses on the CEO’s role in leading the entire organization in this critical area.

In this program, Gooze: Clarifies marketing and the differences between marketing and sales Defines the CEO’s role in marketing in terms of the relationship between the company’s strategy and its marketing strategy Defines the comprehensive role of Marketing in any company Focuses on an effective tool to evaluate the company’s marketing and identify strengths and critical opportunities to develop more market power Shows members how use what they have learned to increase sales in their company.

Innovation is the transformation of new ideas into tangible, practical products, services or business practices. Ideas are not usually the problem. The key is effective placement of those ideas into situations that lead to action. While there are numerous methods and techniques to enhance “creativity,” a systematic approach to facilitating innovation is more likely to shift the momentum of the organization. Peak performing organizations take their creative ideas and produce something with them. This program focuses on how companies can manage the innovation process for optimal results. The innovation process is discussed along with methods to manage people and teams within the process.

This program is an issues based workshop. Using issues provided by the members prior to the meeting, Mitch Goozé will deal with their specific concerns that relate to sales or marketing. This is more like an executive session on marketing and sales topics, but Mitch will do most of the talking as the “expert.”

In today’s challenging economic environment, most CEOs are afraid of raising prices for fear of driving customers away. While it’s important to be aware of market realities, it is also often possible to increase prices in ways that actually increase perceived product and service value. Mitch Gooze has spoken numerous times to the Professional Pricing Society. He will take us through some thought-provoking ideas for setting and raising prices while increasing value to customers.

Strategic Planning, no matter the format or process used, usually results in a document that sits on a shelf until the next time a “new” one is developed. There is little, if any, connection between the Strategic Plan and the company’s operating plan, except for intent or guidance. Companies fail to achieve their goals, not because of a poor strategic plan, but because of poor (or no) execution of that plan. Almost 2/3s of strategic plans fail due to lack of execution.

This program provides a framework to allow Vistage companies to develop a plan that can be executed by the company.

Today’s economy challenges all businesses to find ways to grow and thrive. Some companies chase the latest fad hoping it will save them. This is profitable for the fad provider, but not particularly valuable for the company looking to grow in a down market. In this presentation, marketing expert Mitch Goozé provides insights into proven strategies and tactics that will help you thrive in a tough economy … as well as in a good economy. Mitch talks about stuff you can actually do, not just theories that might work. You will leave this presentation armed with what you need to take action the next day to move your company forward successfully. This program combines both tactical ideas and strategies for companies of varying sizes to allow them to apply what is discussed. Mitch is a master at adapting his content to the specific issues facing his audience.

In this program, Gooze: Clarifies marketing and the differences between marketing and sales Defines the comprehensive role of marketing in the company and helps KEY members understand how their roles connect to Marketing. Focuses on an effective tool to evaluate the company’s marketing and identify strengths and critical opportunities to develop more market power. Shows members how use what they have learned to increase sales in their company.

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