Morné Smit
TEC Canada Speaker | Champion of Sales Excellence | Founder at Emerse | Certified Leverage Sales Coach
Morné Smit doesn’t just speak about resilience—he embodies it. A former national-level rugby player, he brings the same discipline, teamwork, and focus to sales leadership, having worked across 60 industries on four continents. From transforming a near-dropout into a top performer to helping a company scale from $18M to $180M without outside funding, Morné builds systems that unlock sales teams’ full potential. Awarded Vistage’s Top New Speaker in 2023 and a standout at EO’s EMP at MIT, his workshops are no-fluff, practical, and designed to deliver real results—not just inspiration.


Morné Smit
TEC Canada Speaker | Champion of Sales Excellence | Founder at Emerse | Certified Leverage Sales Coach
Morné Smit doesn’t just speak about resilience—he embodies it. A former national-level rugby player, he brings the same discipline, teamwork, and focus to sales leadership, having worked across 60 industries on four continents. From transforming a near-dropout into a top performer to helping a company scale from $18M to $180M without outside funding, Morné builds systems that unlock sales teams’ full potential. Awarded Vistage’s Top New Speaker in 2023 and a standout at EO’s EMP at MIT, his workshops are no-fluff, practical, and designed to deliver real results—not just inspiration.
Morné’s Topics
Building a high performing sales function is in part getting the right people into the right seats, but equally importantly, it’s creating a culture that supports consistent sales excellence.
It may be difficult to identify your own sales culture because you have become such a part of it. However, every organization has one, and as your sales culture will be a significant factor in the attraction, acquisition, and ultimate performance of your sales teams, it’s vital to identify the key factors in yours and intentionally manage that culture.
Key Areas covered include:
Hire, nurture & manage your sales team as if you love them
Creating an expectation of success
Processes & playbooks (over talent & feel)
The power of recognition
Embracing that your sales team is not you
Scouting & recruiting like a professional sports team
The attitude of the company leadership is critical to its success. If you believe the environment is too tough to grow, your results will reflect that. If you believe the environment is rich with opportunity, your results will reflect that too. Morné Smit will teach you how to navigate any business environment successfully using leverage and strategy.
What works is the application of systems & processes throughout the company, facilitated by a written Playbook. Your Playbook may need some updating to reflect the change in the business landscape, but its importance has never been at a higher priority. A sampling of areas to be covered include:
Field sales coaching
Getting salespeople committed to your business goals
Establishing and measuring minimum performance standards
Communication, team building, and recognition tactics
Recruiting top-selling professionals
A CEO action agenda