Upcoming Webinars

The TEC Canada Deeper Insights webinar series will equip you with the tools to strategically approach complex issues and uncertainty with confidence. Hosted by industry experts – that have a commendable business background – each webinar is focused on accelerating your ability to grow strategically and overcome hurdles faster. In addition to expert thought leadership, all webinars feature a Q&A session. This is your opportunity to gain insight from industry leaders and implement real solutions. Typically exclusive to TEC members, we have opened the TEC Canada Deeper Insights webinar series to the entire Canadian business community to help all business leaders excel during this time. View our upcoming webinars and register below. 

Thursday, April 22: How to Segment Your Customers for Business Focus and Profitability

Although 100% of business owners and executives say customer segmentation is very important to the success of their business, less than 15% are happy with their segmentation efforts. In this talk, you will learn from a world authority on how to segment your customers in a straightforward, easy-to-implement fashion.

Past Webinars

Typically exclusive to TEC members, we have opened access to our entire webinar archive to help the entire Canadian business community excel during this time. Featuring thought leadership from expert speakers, these webinars are designed to help you navigate challenges and remain at the forefront of your industry. View our entire webinar achieve below. 

Mergers & Acquisitions – Preparing Your Business for Transition

Looking to gain an advanced understanding of valuation and merger & acquisition (M&A) techniques? Kevin Shaw – Senior Vice President at Renaissance Mergers & Acquisitions – explains the art and science of valuation so that you can embark on a sale process with a value expectation based on appropriate valuation concepts.

“Selling High-Value Services Virtually”

If you are still stuck feeling that an entire sales cycle via webcam is painful and distorted, this presentation led by Kim Orlesky will depict how webcam sales meetings actually allow you to converse with more prospects, host laser-focused discussions, and close deals in less time. Watch this recording now to become equipped and ready to connect faster with profitable clients who are ready to buy with virtual handshakes.

“The Reputation Brand: Better Brand & Communications to Become Reputation Rich”

In this webinar, attendees will assess if their communications are contributing to their credibility and overall reputation, or negatively impacting their reputation and brand. Complete with real examples, Adam Hartung will present examples from recent news events and other sources to ensure each attendee leaves with a thorough understanding of reputation bank deposits and withdrawals – as well as the implications.

Canadians and COVID-19: A Fresh Snapshot of Public Opinion and Behaviours

Curbside service, hybrid work environments, migration from downtown spaces; what trends and attitudes will stick from here on out? Led by David Coletto, TEC member and CEO of Abacus Data, a leading market research firm, this webinar will provide exclusive access to public opinion data of how attitudes have evolved throughout the pandemic.