Interview with  Robert Rose – Founder of The Content Advisory, CSO at Content Marketing Institute, Author and Speaker


Did you know that content marketing can generate triple the amount of outbound marketing leads, drive six times higher conversion rates, and has the potential to generate a 7.8-fold boost in your web traffic? Whether you’re wondering how to execute content marketing more effectively – or how your organization can hit the ground running and get up to speed – you won’t want this episode of The Leadership Standard podcast featuring Robert Rose.

Robert Rose has spent the last two decades helping marketers to tell their story more effectively – including 15 of the Fortune 100. In addition to being the Founder and Chief Strategy Officer of The Content Advisory, Robert Rose has provided marketing advice and counsel for global brands such as Facebook, Capital One, Dell, Ernst & Young, Microsoft, Thomson Reuters, Roche Pharmaceuticals, The Bill & Melinda Gates Foundation, and UPS. His first book, Managing Content Marketing, spent two weeks as a top ten marketing book on and is considered to be the “owners manual” of the Content Marketing process. His second book – Experiences: The Seventh Era of Marketing – was called a “treatise, and a call to arms for marketers to lead business innovation”, and his most recent book – Killing Marketing – has been called the rewritten rules of “what marketing should be in the 21st century”.

In this episode of The Leadership Standard podcast hosted by TEC Speaker and branding expert Gair Maxwell, Robert Rose reveals the ultimate guide to content marketing and defining trends that business leaders can’t ignore. For help understanding the realm of content marketing – and how you can use content marketing to build trust with your audience, improve conversions, and generate more leads for your business – press play on this intriguing and informative conversation.

About the Leadership Standard

The Leadership Standard, hosted by TEC Canada speaker and branding expert Gair Maxwell, explores real-life stories from leaders all across the business spectrum. It’s an intimate discovery of how they shift between triumphs, struggles, failures, disruptions and future opportunities. Each episode is a revealing conversation about the life of business and the business of life; up close and personal in a way that leaves both the audience and the guest surprised by what they uncover.

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