Jennifer Carlson

Interview with Jennifer Carlson – CEO & Co-founder of Baby Gourmet, Founder of Thirsty Naturals


Jennifer Carlson built a baby food empire from the ground up with her Baby Gourmet brand and recently revealed the organization’s next growth phase: Being acquired by the renowned Switzerland-based baby-food manufacturer, Hero Group.

In the latest episode of The Leadership Standard podcast hosted by TEC Speaker and branding expert Gair-Maxwell, Jennifer reminisces about her 15-year journey with Baby Gourmet and how its success has been a self-fulfilling prophecy – albeit not without a shortage of obstacles along the journey.

For help navigating toxic work cultures, how to take the first step in turning your business idea into a reality, and the possibilities that arise from falling down seven times, then standing up eight, press play on this gripping conversation between Jennifer Carlson and Gair Maxwell below. It just might be the event that inspires you to become an entrepreneur yourself.

About the Leadership Standard

The Leadership Standard, hosted by TEC Canada speaker and branding expert Gair Maxwell, explores real-life stories from leaders all across the business spectrum. It’s an intimate discovery of how they shift between triumphs, struggles, failures, disruptions and future opportunities. Each episode is a revealing conversation about the life of business and the business of life; up close and personal in a way that leaves both the audience and the guest surprised by what they uncover.

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