Content Marketing: It’s All About the Content Tilt | Joe Pulizzi
EPISODE 25
“The content tilt is that area of little to no competition on the web that actually gives you a chance to break through the noise and be relevant. It’s what makes you so different that your audience notices you and rewards you with its attention.” – Joe Pulizzi
Joe Pulizzi is an entrepreneur, speaker, author, and fellow podcaster. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, and The Tilt – an email newsletter, delivered twice per week, dedicated to helping the lonely content creator turn their business into a content empire.
Joe is famous for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the renowned Content Marketing World event. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of the Year” by Fortune Magazine – and his newest book, Killing Marketing was published in September 2017. His fourth book, Content Inc., has been a top direct marketing best-seller since September of 2015, and he has also co-authored two other books, Get Content Get Customers and Managing Content Marketing.
Tune in to this captivating conversation between Joe Pulizzi and host Gair Maxwell, as they dive into everything from NFTs, the Facebook Metaverse, and how discovering your “content tilt” is the best way to build a solid, long-lasting business positioned for today’s content-driven world.
Time Stamps
- 0:00 Intro
- 9:15 How Joe Pulizzi definitively defines “Content Marketing”
- 36:01 Discover the power of “Content Tilt” and where it comes from
- 43:17 How does Joe Pulizzi see Content Marketing evolving by the year 2030?
- 52:00 Joe Pulizzi gives content marketing advice for small business owners during the Holiday Season
- 55:54 Joe Pulizzi answers the questions from the famous “James Lipton and Bernard Pivot” Questionaire
About The Leadership Standard Podcast
The Leadership Standard, hosted by TEC Canada speaker and branding expert Gair Maxwell, features in-depth conversations with subject matter experts all across the business spectrum.
Featuring thought leadership and actionable insights to challenge your assumptions – and inspiring stories of business triumphs, struggles, and perseverance that provide a motivational push – every episode of The Leadership Standard is a revealing discussion about the life of business and the business of life.
