Robert Murray

TEC Canada Speaker & Chair | Author | Vistage Speaker

Robert Murray is a bestselling author, global speaker, and transformational leader with over 25 years of executive experience in strategy, leadership, and business optimization. As a Partner at the Incrementa Group in Vancouver, Bob has spoken in over 25 countries on topics like customer-centric cultures and leadership. He’s the Amazon #1 bestselling author of « It’s Already Inside » and « Unlocked, » with an upcoming book, « Simple Leadership – Simply Said. » Known for his « No-Nonsense » approach, Bob has led 18 successful start-ups and turnarounds, including billion-dollar business transformations. His career, which began as a Red Seal Industrial Electrician, includes senior executive roles with companies like TELUS, Vodafone, and Dixon Networks, earning him recognition for marketing innovation and leadership excellence.

Robert Murray

TEC Canada Speaker & Chair | Author | Vistage Speaker

Robert « Bob » Murray is a bestselling author, global speaker, and transformational leader with over 25 years of executive experience in strategy, leadership, and business optimization. As a Partner at the Incrementa Group in Vancouver, Bob has spoken in over 25 countries on topics like customer-centric cultures and leadership. He’s the Amazon #1 bestselling author of « It’s Already Inside » and « Unlocked, » with an upcoming book, « Simple Leadership – Simply Said. » Known for his « No-Nonsense » approach, Bob has led 18 successful start-ups and turnarounds, including billion-dollar business transformations. His career, which began as a Red Seal Industrial Electrician, includes senior executive roles with companies like TELUS, Vodafone, and Dixon Networks, earning him recognition for marketing innovation and leadership excellence.

Robert’s Topics

Peter Drucker once said, « Culture eats strategy for breakfast, » and in today’s global, chaotic business world, success requires a smart and healthy organization. Senior executives must build an « Epic Culture » where trust, adaptability, and ownership thrive. As architects of their organization’s culture, TEC members need to ask: Is your culture epic? Robert Murray, a bestselling author and transformational leader, has led 18 turnaround projects in over 20 countries, transforming toxic cultures into thriving ones. His real-world strategies will provide TEC members with actionable insights to create a culture that drives growth and success.

In today’s hyper-competitive world, winning businesses are converting customers into loyal apostles by offering valuable experiences that go beyond mere products or services. Robert Murray, a bestselling author, international speaker, and transformational leader, has helped turn struggling customer service organizations into industry leaders. With experience consulting in over 25 countries, Murray specializes in building customer programs that drive retention, revenue growth, and create customers who become your best advertisement.

This self-inquiry program focuses on the softer side of leadership, helping senior leaders nurture their personal brand, emotional intelligence, and ability to lead high-performing teams. To build a powerful organizational brand and create a high-performance team, leaders must first understand their own brand, values, and purpose. Robert Murray, a bestselling author, international speaker, and transformational leader, brings his extensive experience in senior roles across various businesses to help leaders emotionally connect with teams and customers, fostering epic cultures and strategic success. TEC members will gain valuable insights into their personal brand and values, enhancing their emotional intelligence and building stronger connections with stakeholders in this 3-hour session.

In today’s fast-paced, uncertain world, executive leaders are under immense pressure to navigate constant change. Since the 2008 financial crisis, the business landscape has shifted, and competition now comes from unexpected sources, requiring leaders to respond quickly and adapt continuously. Robert Murray, a bestselling author, international speaker, and transformational leader, has led over 18 major change initiatives across 20 countries, from small businesses to Fortune 50 companies. In this program, TEC members will learn how to lead change in various environments, from chaos and crisis to small adjustments in direction, process, or structure. Using real-life experiences, Murray will guide leaders through creating change, communication, and action plans, fostering team collaboration and leading by values to ensure successful change implementation.

With experience building strategies for over 100 organizations worldwide, including WestJet, TELUS, Heineken, and Vodafone, and insights from executive mentors at GE and Honeywell, Robert has developed a simple approach to crafting an organization’s Vision, Purpose, Values, and Strategies. This presentation uses stories from over 20 countries and easy-to-replicate models to help CEOs create a focused, action-oriented plan. Drawing lessons from pilots, F1 pit teams, and mountain climbers, it provides tools to engage and inspire teams, fostering growth and profit in today’s chaotic, competitive world. This session will show you what great strategy looks like and how to lead with enthusiasm and ownership.

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