Tara Goodwin

TEC Canada Speaker | Founder – Goodwin Group PR and Crisis Interception, LLC | Vistage Speaker

Tara Goodwin, founder of Goodwin Group PR and Crisis Interception, LLC, has over 30 years of experience in media relations and crisis communications. She works with clients ranging from startups to high-profile CEOs and athletes like Bill Belichick. Known for her expertise in strategic events and content development, Tara has earned multiple awards, including recognition as one of Boston’s Top 10 PR specialists. She previously served as VP at Edelman Boston and chief of staff at the Massachusetts Department of Housing and Community Development. Tara also lectures at Boston University and is Vice President of the Sharon Education Foundation.

Tara Goodwin

TEC Canada Speaker | Founder – Goodwin Group PR and Crisis Interception, LLC | Vistage Speaker

Tara Goodwin, founder of Goodwin Group PR and Crisis Interception, LLC, has over 30 years of experience in media relations and crisis communications. She works with clients ranging from startups to high-profile CEOs and athletes like Bill Belichick. Known for her expertise in strategic events and content development, Tara has earned multiple awards, including recognition as one of Boston’s Top 10 PR specialists. She previously served as VP at Edelman Boston and chief of staff at the Massachusetts Department of Housing and Community Development. Tara also lectures at Boston University and is Vice President of the Sharon Education Foundation.

Tara’s Topics

The COVID pandemic may have made many executives feel like crisis experts, but managing a company crisis is vastly different from handling a global one. In this interactive session, Tara Goodwin, Founder & CEO of Goodwin Group PR, will guide Vistage members through simulated crisis scenarios tailored to their companies. Members will learn how to differentiate between a crisis and a business interruption, craft an effective holding statement, respond to the media, manage internal communication, and neutralize public opinion to protect their company’s reputation and finances.

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