Joanna Piros

Vistage Speaker | Principal – Joanna Piros Consulting and Training | TEC Canada Speaker

Joanna is an acclaimed speaker known for tailoring her content to each TEC group, drawing from her extensive background in broadcast news as a reporter, anchor, documentary producer, and actor. She specializes in media relations, strategic communications, persuasive communication, and crisis communications. Her workshops are interactive and customized, focusing on live practice such as public speaking, media interviews, and role plays. Joanna’s energetic style avoids PowerPoint, engaging participants directly. She works with a wide range of clients, from CEOs to police officers, and has coached TED speakers. Before designing any session, she collaborates with the Chair to ensure the content suits the group’s needs and provides resources for ongoing development.

Joanna Piros

Vistage Speaker | Principal – Joanna Piros Consulting and Training | TEC Canada Speaker

Joanna is an acclaimed speaker known for tailoring her content to each TEC group, drawing from her extensive background in broadcast news as a reporter, anchor, documentary producer, and actor. She specializes in media relations, strategic communications, persuasive communication, and crisis communications. Her workshops are interactive and customized, focusing on live practice such as public speaking, media interviews, and role plays. Joanna’s energetic style avoids PowerPoint, engaging participants directly. She works with a wide range of clients, from CEOs to police officers, and has coached TED speakers. Before designing any session, she collaborates with the Chair to ensure the content suits the group’s needs and provides resources for ongoing development.

Joanna’s Topics

In today’s world of constant change and misinformation, strategic communications are essential, especially during a crisis. Whether you’re facing closures, layoffs, or reinventing your business, having a crisis communications plan in place and practicing it is critical. Clear and honest communication across all platforms helps manage expectations, build trust, and keep employees and customers informed. This workshop covers crisis communications and best practices for strategic communication, emphasizing the importance of authenticity and presence in the virtual world, where handling information and being comfortable on camera are key to success.

We all have “broadcast” opportunities at our fingertips as we communicate with our stakeholders and customers across a variety of social media and other platforms. While the importance of the news media to your business success has diminished, it is still a valuable conduit to get your information in front of a broad audience quickly and with the somewhat credible varnish of editorial coverage. Knowing how to prepare for, attract and execute a media relations strategy is a great idea anytime AND if your business might fall victim to an operational crisis, know that a subsequent media crisis could be the final blow. Be prepared, understand the dynamics of contemporary media relations, develop messages and practice delivering them in an on-camera interview.

Persuasion is present in nearly every communication, from a funeral eulogy to daily interactions, such as ads, employee requests, and customer negotiations. We are constantly influenced and must also promote our own goals. Understanding the research on persuasion and how our brains process information is crucial in this busy, noisy world. This workshop will guide participants through the three steps of persuasion: audience identification and analysis, content curation, and performance.

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