Gair Maxwell
Vistage Speaker | Author | Brand Strategist | TEC Canada Speaker
Gair Maxwell is an internationally recognized, best-selling author, keynote speaker, and brand strategist known for helping companies grow 15-30 times and create an irresistible “Category of One.” His engaging keynotes and workshops, backed by decades of business experience, simplify complex ideas for audiences. A three-time Vistage Top Performer and “Speaker of the Year” by TEC Canada, Gair has worked with global organizations like Apple, Caterpillar, and NAPA. He’s also the author of *BIG LITTLE LEGENDS* and host of *The Leadership Standard* podcast. A former broadcast journalist with over 10,000 interviews, Gair resides in Cochrane, Alberta, with his family and three dogs.
Gair Maxwell
Vistage Speaker | Author | Brand Strategist | TEC Canada Speaker
Gair Maxwell is an internationally recognized, best-selling author, keynote speaker, and brand strategist known for helping companies grow 15-30 times and create an irresistible “Category of One.” His engaging keynotes and workshops, backed by decades of business experience, simplify complex ideas for audiences. A three-time Vistage Top Performer and “Speaker of the Year” by TEC Canada, Gair has worked with global organizations like Apple, Caterpillar, and NAPA. He’s also the author of *BIG LITTLE LEGENDS* and host of *The Leadership Standard* podcast. A former broadcast journalist with over 10,000 interviews, Gair resides in Cochrane, Alberta, with his family and three dogs.
Gair’s Topics
In this inspiring talk, Gair Maxwell explores what makes certain brands legendary, drawing parallels between iconic brands like Apple, Disney, and Nike and the unseen forces that make them irresistible. He delves into timeless principles that can turn any organization into a “Category of One” with a magnetic brand identity, even without a massive marketing budget. Challenging conventional marketing tactics, Gair encourages leaders to rethink their brand voice, communication strategies, and long-term vision to create a meaningful and significant brand that stands out in today’s competitive world.