Selling Canadian brands and bringing Canadian services to market in China requires a unique approach. If your business strategy includes China, watching this previously-recorded webinar led by Dr. Andrew Woods is your solution to successfully expanding into this coveted foreign market.

Dr. Andrew Woods is an adjunct professor in cross-cultural communication and Chinese negotiation strategies for a triple-accredited (AACSB, AMBA, and EQUIS) business school in Shanghai, China. He is also the CEO of ADW China-ASEAN Consulting Group, which he created in 2013 to address the lack of cultural understanding between Chinese and Western businesses and people – as well as promote access to the lucrative cooperation opportunities that exist.

Throughout his career, Dr. Andrew Woods has evaluated over 1500 deals involving China-related inward and outbound investments – in addition to presenting keynotes and seminars to over 355,000 delegates in 22 countries. He has also served as an advisor to the Canadian government on cross-cultural communication and helping Chinese immigrants to settle in Canada. He is the author of three books and numerous articles on China and the editor and content advisor for the Shanghai government’s inward investment guides. He has traveled to over 60 cities in China and has acquired a deep knowledge of Chinese history, culture, and regional differences, tastes, and preferences within China.

Companies doing business in China will quickly learn that it’s not business as usual and one strategy does not fit all. By watching this webinar led by Dr. Andrew Woods, viewers will become expertly equipped to navigate the Chinese business world and uncover how to successfully expand any business into China.

Press play below to watch the previously-recorded “1.4 Billion Customers – Selling Canadian Brands and Services to China” webinar led by Dr. Andrew Woods!

The TEC Canada Deeper Insights webinar series will equip you with the tools to strategically approach complex issues and uncertainty with confidence. Hosted by industry experts – that have a commendable business background – each webinar is focused on accelerating your ability to grow strategically and overcome hurdles faster. In addition to expert thought leadership, all webinars feature a Q&A session. This is your opportunity to insight from industry leaders and implement real solutions. 

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