William Hawfield

TEC Canada Speaker | Author | President – The Board Group | Vistage Speaker

William Hawfield is a former division president at General Mills turned entrepreneur, who founded the Penguin’s frozen yogurt franchise, growing it from 3 stores to 130 and achieving $45 million in sales before selling to a French dairy. As a consultant, he has worked with over 100 companies, coaching CEOs and creating strategic plans for long-term value. Bill has served on 43 boards and authored *Game-Changing Advisory Boards*, which outlines how to build and manage effective boards. His workshops, including “Visual Planning” and “How to Double the Value of Your Company,” have earned him a Lifetime Achievement award from Vistage. Bill holds a degree in physics and an MBA from the University of Virginia.

William Hawfield

TEC Canada Speaker | Author | President – The Board Group | Vistage Speaker

William Hawfield is a former division president at General Mills turned entrepreneur, who founded the Penguin’s frozen yogurt franchise, growing it from 3 stores to 130 and achieving $45 million in sales before selling to a French dairy. As a consultant, he has worked with over 100 companies, coaching CEOs and creating strategic plans for long-term value. Bill has served on 43 boards and authored *Game-Changing Advisory Boards*, which outlines how to build and manage effective boards. His workshops, including “Visual Planning” and “How to Double the Value of Your Company,” have earned him a Lifetime Achievement award from Vistage. Bill holds a degree in physics and an MBA from the University of Virginia.

William’s Topics

Bill Hawfield, a CEO of three companies and board member of over 37, has helped owners sell businesses, including those that generated $1.8 billion in value. In this workshop, he shares the strategies he used to help privately-owned companies double their value in three years. Attendees will receive his co-authored book *Game-Changing Advisory Boards* and learn proven value-creation models, including the Sustainable Value Wheel, Value Multiplier staircase, Private Equity’s 100 Plan, and the disciplines that attract capital.

Franchising can be a great way for business owners to expand rapidly by attracting capital and experienced management, or it can lead to loss of control and legal issues. In this program, Bill Hawfield explores key questions like which businesses are best suited for franchising, how it fits a company’s strategy, the pros and cons for both franchisors and franchisees, and how franchisors can ensure responsibilities are met. He also discusses the return on investment compared to internal growth, the skills needed to manage a franchise, how franchising affects a company’s value, and how franchisors can approach international opportunities. Available in various formats, including in-person and virtual options.

In this program, Bill Hawfield shares his experience of building and franchising Penguins, a frozen yogurt enterprise, emphasizing the importance of creating a marketing plan that not only serves your business but also helps attract franchisees and secure credit from bankers. He compares marketing to science, where you develop a model, test its viability, and then apply it successfully in various situations. Hawfield will delve into the specific marketing model he used for Penguins and briefly explore other types of marketing models, offering a practical, hands-on approach based on real-world business experience rather than theory.

The basis for this highly rated workshop is our natural learning and thinking styles. We take in 70% of our information through our eyes. We create mental pictures and intelligence from that visual information. Why not use that visual capability to engage your people, get new ideas, create commitments to a plan and become excellent thinkers?

In this interactive workshop, participants discover their success drivers and learn how to use them to achieve their goals. Through storytelling and sorting a unique deck of cards, The CEO Success Deck, which is based on 20,000 core success driver words from CEOs, attendees define what has shaped their definition of success. Each participant takes home their own deck with instructions on how to use it with their family or teams. The workshop is highly valued in spousal retreats and offers great takeaways for Chairs, revealing what’s truly important to each member and their plans to reach their goals. The workshop is available both virtually and in-person.

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