The difference between athletes and champions lies in the “code” they choose to live by, with champions valuing integrity over fleeting victories. Ross Bernstein, after five years of research and interviews with over 500 athletes, coaches, and media personalities, shares the insights from his best-selling “Code” series to inspire and challenge audiences. In his keynote, Ross teaches how to identify the traits of champions, take responsibility with respect, boost morale with a positive outlook, and create a personal code or mission statement to improve productivity, ethics, and accountability in both personal and professional life.