Craig Elias

TEC Canada Speaker | Technology Development Advisor – Alberta Innovates | Vistage Speaker

Craig, recognized as Canada’s #1 B2B Sales Expert (#15 globally) on LinkedIn in 2018 and 2019, is an award-winning entrepreneur, educator, author, and passionate start-up advisor. With 15 years of top-performing sales experience, he created Trigger Event Selling after analyzing his own success. As a pitch coach, Craig recently helped a start-up win two $100,000 pitch competitions in under 24 hours. His first start-up went from launch to winning a $1,000,000 global pitch prize, securing Tier 1 US-based VC funding, and being named one of North America’s 50 most promising companies by Dow Jones within 24 months.

Craig Elias

TEC Canada Speaker | Technology Development Advisor – Alberta Innovates | Vistage Speaker

Craig, recognized as Canada’s #1 B2B Sales Expert (#15 globally) on LinkedIn in 2018 and 2019, is an award-winning entrepreneur, educator, author, and passionate start-up advisor. With 15 years of top-performing sales experience, he created Trigger Event Selling after analyzing his own success. As a pitch coach, Craig recently helped a start-up win two $100,000 pitch competitions in under 24 hours. His first start-up went from launch to winning a $1,000,000 global pitch prize, securing Tier 1 US-based VC funding, and being named one of North America’s 50 most promising companies by Dow Jones within 24 months.

Craig’s Topics

This session is designed for business leaders who want to stop losing deals to competitors who are first to learn about emerging opportunities. Research shows that the first vendor to engage with decision makers wins 74% of the time. By being first-in, you not only increase your chances of closing a sale but also build loyal customers who drive growth through referrals and testimonials. The session focuses on three key concepts: understanding the “Window of Dissatisfaction™,” identifying “Trigger Events” that motivate decision makers, and becoming the “Emotional Favourite™” to secure business. By mastering these strategies, you can position yourself ahead of the competition and close more deals.

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