What has the impact of the pandemic been on B2B and B2C buyers—and how do businesses need to react to drive growth and position themselves against competitors?

In this webcast. Karen Hayward—Managing Partner & CMO at Chief Outsiders—shares research on the changing preferences of today’s buyers and what steps companies can take to capitalize on today’s trends and preferences.

By tuning into this TEC Canada Deeper Insights webcast, you’ll become equipped with deeper insights surrounding:

  • Five techniques that allow you to get the voice of the customer so that you can better win in the marketplace.
  • Why and How the Sales funnel has changed, and what you should do about it.

Press the play below to watch the « Customer Focus: Revving Up for Revenue Growth » webcast led by Karen Hayward 


The TEC Canada Deeper Insights webinar series will equip you with the tools to strategically approach complex issues and uncertainty with confidence. Hosted by industry experts – that have a commendable business background – each webinar is focused on accelerating your ability to grow strategically and overcome hurdles faster. In addition to expert thought leadership, all webinars feature a Q&A session. This is your opportunity to gain insight from industry leaders and implement real solutions. 

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