TEC CANADA’S DEEPER INSIGHTS WEBINAR SERIES PRESENTS:

Rational is Overrated:

Empowering Canadian CEOs to Embrace Disruptive Thinking

“Rational is Overrated.”

With these impactful words, Isabelle Perreault challenges business leaders to embrace disruptive thinking. This on-demand webinar explores how innovative organizations not only enhance current practices but also embrace unconventional growth paths through systematic experimentation.

This immersive “Crashup” session— a blend of a crash course and a mashup— embodies the very innovation principles it teaches. It provides actionable strategies to elevate your organization’s innovation capabilities, focusing on:

  • Generating and fostering new ideas consistently under the right conditions.
  • The convergence of diverse groups, skills, and mindsets.
  • Problem-solving within set timeframes and supportive environments.

Three Key Learnings:

  1. Innovation in Strategy: Understand the role of innovation within your corporate strategy. Learn how to identify significant problems and opportunities.
  2. Creativity and Execution: Discover why traditional brainstorms fail and how to transform ideas into value through experimentation and validation.
  3. Overcoming Barriers: Identify your company’s barriers to innovation and foster behaviors that enable a culture of innovation.

About Isabelle Perreault

Isabelle Perreault
Isabelle PerreaultFounder & CEO at Differly Inc. | TEC Canada Member in Ottawa, ON
Isabelle Perreault is an authority in the space of corporate innovation, disruptive leadership, innovation and Go to Market strategy. She is the founder and CEO of Differly Inc. a company focused on increasing the innovation capacity of small and medium sized businesses.

The company has fueled growth and innovation strategies for notable brands such as the Canadian Paralympic Committee, the Ottawa Senators Hockey Club, Canada Soccer, Farm Boy, Bridgehead Coffee, Canada Soccer, and dozens of large associations such as the Canadian Dental Association.

Isabelle’s pioneering work over the last 20 years, including the first digital maturity assessment for the pro sports industry and her new “Innovation as a Service” model, has set new standards in innovation management.

“Rational is Overrated” serves as both a manifesto and a manual for leaders who question the status quo, solve complex problems, and harness the power of disruptive thinking to chart a course for consistent repeatable innovation.

A dynamic speaker, Isabelle offers rich insights and actionable strategies, underscoring her commitment to helping businesses thrive in an innovation economy.

Become a Member Form

Become a TEC Member today!