Behavioral Finance Expert Dr. Preet Banerjee

On this episode of the Leadership Standard, Jamie welcomes Dr. Preet Banerjee, neuroscientist, and one of Canada’s most compelling and respected voices on money and decision-making for a powerful, fast-moving conversation that every Canadian small-to-mid-size business leader needs to hear. Dr. Banerjee breaks down why 95% of AI projects fail, how employees are secretly using shadow AI tools to stay productive, and why scams are becoming more sophisticated than ever. He also reveals the behavioural traps that cause leaders to make poor financial decisions, shares vivid examples you’ll never forget, and offers clear strategies for navigating uncertainty, simplifying decisions, and planning proactively for 2026.

Preet’s career path is anything but ordinary. He was first trained as a neuroscientist, took a detour as an aspiring race car driver, and ultimately became one of the most recognized voices in personal finance. He is Chair of the Foundation for the Advancement of Investor Rights, a columnist with The Globe and Mail, and co-founder of the Advisor Video Bootcamp. Preet is also a multi-platform creator, with more than 125,000 YouTube subscribers, three published books, and one of the very first financial podcasts.

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About The Leadership Standard Podcast

The Leadership Standard, hosted by TEC Canada speaker and leadership development and resilience expert, Jamie Mason Cohen, features in-depth conversations with subject matter experts all across the business spectrum.

Featuring thought leadership and actionable insights to challenge your assumptions – and inspiring stories of business triumphs, struggles, and perseverance that provide a motivational push – every episode of The Leadership Standard is a revealing discussion about the life of business and the business of life.

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