Rick McPartlin

TEC Canada Speaker | Author | CEO/President – The Revenue Game LLC | Vistage Speaker

With over 30 years of experience across small retail operations to Global 100 companies, Rick McPartlin has spent 20 years honing his passion for “Revenue Generation” as a science. Named the 2008 TEC Canada “Best US Speaker of the Year,” he is the president and co-founder of The Revenue Game, speaking at various professional conferences, industry groups, and Vistage CEO groups. Throughout his career, McPartlin has led major product launches, served as a national sales manager for a leading CAD/CAM engineering company, founded a consulting firm in launch management, and developed several trademarked sales tools and systems models.

Rick McPartlin

TEC Canada Speaker | Author | CEO/President – The Revenue Game LLC | Vistage Speaker

With over 30 years of experience across small retail operations to Global 100 companies, Rick McPartlin has spent 20 years honing his passion for “Revenue Generation” as a science. Named the 2008 TEC Canada “Best US Speaker of the Year,” he is the president and co-founder of The Revenue Game, speaking at various professional conferences, industry groups, and Vistage CEO groups. Throughout his career, McPartlin has led major product launches, served as a national sales manager for a leading CAD/CAM engineering company, founded a consulting firm in launch management, and developed several trademarked sales tools and systems models.

Rick’s Topics

The Crash and the New Normal are behind us, and we are now in the New Day, which demands greater business skills. Simply being good at your craft is no longer enough; to succeed, you must excel at key business skills, with « Revenue Generation » being the most crucial yet often misunderstood. Companies like General Motors, AIG, and Sears suffered because they lacked this skill, relying on outdated myths. This presentation introduces business leaders to the science of « Revenue Generation, » including best practices and the Stage 5 Revenue Standards, which transform revenue generation from an ad hoc process to a professional practice. After this workshop, you will gain 30 years of intellectual property and leave with a clear understanding of where your company stands and how to take concrete steps to improve based on proven principles and strategies.

The 21st century has already brought major economic challenges, like the tech meltdown and the real estate bubble burst, showing that new rules, strategies, and tools are necessary for success. While being in the right place at the right time can work temporarily, businesses must adapt to thrive in the long term. This workshop will help leaders and entrepreneurs understand the critical difference between past revenue strategies and the new « Revenue Generation » science, which goes beyond sales and marketing to apply organization-wide. You will learn how to apply new best practices, structures, and tools to ensure your business succeeds in the global 21st century.

The lessons from 2008 and 2009 are clear: traditional CEO skills are no longer sufficient for success. Many companies that thought they knew how to grow revenue were simply in the right place at the right time, while most are overpaying for the revenue they generate, with costs often between 10-20% of the top line. The 21st-century solution is adopting Chief Revenue Officer (CRO) thinking, starting with a strategic revenue generation plan, a resourced structure, and an execution model to deliver results. This workshop will elevate CEOs, whether or not they consider themselves sales and marketing experts, by introducing CRO thinking, backed by a science-based approach and best practices.

The New Day requires businesses to excel at essential skills, with « Revenue Generation » being the most critical and often misunderstood. Companies like General Motors, AIG, and Chrysler struggled due to a lack of this skill, operating based on outdated myths. This presentation introduces the science of Revenue Generation, offering Stage 5 Revenue Standards to shift from ad-hoc methods to a professional practice with proven principles, strategies, and tools. Business leaders will leave with a clear understanding of their company’s stage and actionable steps to improve, applying a six-sigma-like process to drive sustainable revenue growth.

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