Gustavo Grodnitzky

TEC Canada Speaker | Author | President – Gustavo Grodnitzky, PLLC | Vistage Speaker

Dr. Gustavo Grodnitzky is a speaker, consultant, psychologist, and author with a diverse background that provides a unique perspective for his global clients. With a Ph.D. in clinical and school psychology and post-docs in cognitive therapy and forensic psychology, he has worked in various mental health and correctional settings. Since 2000, Dr. Gustavo has focused on corporate consulting, working with Global 1000 companies and smaller businesses alike. He has delivered over 2,000 presentations on topics such as corporate culture, emotional intelligence, and multigenerational workforces. His book, *Culture Trumps Everything*, explores how organizational culture impacts behavior and success. When not traveling, Dr. Gustavo lives in Denver with his dog and cat.

Gustavo Grodnitzky

TEC Canada Speaker | Author | President – Gustavo Grodnitzky, PLLC | Vistage Speaker

Dr. Gustavo Grodnitzky is a speaker, consultant, psychologist, and author with a diverse background that provides a unique perspective for his global clients. With a Ph.D. in clinical and school psychology and post-docs in cognitive therapy and forensic psychology, he has worked in various mental health and correctional settings. Since 2000, Dr. Gustavo has focused on corporate consulting, working with Global 1000 companies and smaller businesses alike. He has delivered over 2,000 presentations on topics such as corporate culture, emotional intelligence, and multigenerational workforces. His book, *Culture Trumps Everything*, explores how organizational culture impacts behavior and success. When not traveling, Dr. Gustavo lives in Denver with his dog and cat.

Gustavo’s Topics

The Covid-19 pandemic has accelerated the shift toward a flexible and hybrid workforce, and now organizations must adapt to survive and thrive in this new environment. Dr. Gustavo Grodnitzky, a corporate culture expert, provides actionable steps to reshape your culture for the future workforce. In this session, you will learn how current employee trends will shape the future, how to implement a strategic model for a flexible workforce, and how to address the four biggest threats businesses face when adapting to this new work structure. All strategies are data-driven, science-based, and tailored to today’s rapidly changing environment.

Organizations often face the challenge of mediocre or underperforming employees, which costs billions annually. While individual attributes like personality or skills are often blamed, psychology shows that context—referred to as « corporate culture »—is a better predictor of behavior. Just like a garden, a company’s culture requires attention to flourish. If left unchecked, it can breed undesirable behaviors, hindering growth. Dr. Gustavo Grodnitzky’s program emphasizes the importance of cultivating a culture that promotes success by understanding the profit paradox, defining organizational culture, and identifying the four factors that predict success, ultimately showing how culture trumps everything.

The average person makes 35,000 decisions every day, some simple and others with significant consequences. From hiring decisions to budget cuts, understanding the hidden factors influencing our choices is key to making better decisions. In this interactive, science-based workshop, Dr. Gustavo Grodnitzky will guide participants to discover their decision-making style, explore surprising internal and external influences, identify personal biases, and learn a systematic, step-by-step approach to improve their decision-making process.

In this interactive, science-based workshop led by Dr. Gustavo Grodnitzky, participants will explore the hidden factors influencing their daily decisions. From simple choices like what to wear, to more complex decisions such as hiring or budget cuts, the workshop will help attendees uncover their current decision-making style, identify internal and external biases, and learn a systematic, step-by-step approach to improve their decision-making process for better outcomes.

With four generations now in the workforce, Dr. Gustavo Grodnitzky leads a thought-provoking program that addresses the challenges and strengths of each generation, particularly focusing on Gen Y and Gen Z. As Baby Boomers retire and Gen Xers follow, Gen Y will become the primary workforce, increasing competition for top talent. In this participant-driven session, Dr. Gustavo provides actionable strategies for recruiting, retaining, and managing Gen Y/Z, including five « magnet factors » that attract and retain the best talent, and a five-factor action plan for overcoming generational challenges in the workplace.

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