David Baker

TEC Canada Speaker | Founder & Director – Think Shift | Vistage Speaker

For nearly two decades, David Baker has been helping individuals and organizations unlock their potential. As CEO of Think Shift, he has built a culture of intentionality, focusing on managing both brand and culture. Under his leadership, the company has experienced significant growth, doubling in size since 2010, with increased financial success and improved employee engagement. An engaging speaker, storyteller, and communications strategist, David’s career began with a background in public relations, television production with the CBC, and corporate promotions with the Winnipeg Jets before founding Mars Hill Group, now Think Shift, in 1995.

David Baker

TEC Canada Speaker | Founder & Director – Think Shift | Vistage Speaker

For nearly two decades, David Baker has been helping individuals and organizations unlock their potential. As CEO of Think Shift, he has built a culture of intentionality, focusing on managing both brand and culture. Under his leadership, the company has experienced significant growth, doubling in size since 2010, with increased financial success and improved employee engagement. An engaging speaker, storyteller, and communications strategist, David’s career began with a background in public relations, television production with the CBC, and corporate promotions with the Winnipeg Jets before founding Mars Hill Group, now Think Shift, in 1995.

David’s Topics

While your brand lives in how others perceive you, your culture is the foundation of that brand, shaped by the beliefs and behaviors of those working together. Through our process, Branding from the Inside Out, we help organizations align their internal culture with their external brand by defining what they do, how employees can live the brand story, and how culture shapes the brand. Authenticity is key, and a brand is only as strong as the shared beliefs of those who represent it. David Baker emphasizes that authenticity will always be the winning factor in relationships and organizations.

We’re in a time of rapid change and transparency, where access to information has skyrocketed, and decisions are made faster than ever. Companies can no longer control the flow of information, and if your internal culture differs from your public face, the truth will eventually come out. To thrive, organizations must focus on building an authentic, selectable culture that attracts both customers and employees. In this workshop, we’ll explore how to uncover unspoken stories, align your leadership team, and improve your corporate culture to shape how the world sees you. David Baker reminds us that the secret to success lies in understanding what influences choices in relationships and organizations.

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