Christophe Morin

TEC Canada Speaker | Author, Co-Fonder – SalesBrain | Vistage Speaker

Dr. Christophe Morin is a pioneering neuroscientist, award-winning researcher, and co-founder of SalesBrain, the world’s first neuromarketing agency. With over 30 years of experience in understanding human behavior, he has developed the NeuroMap™ persuasion model, revolutionizing sales and marketing strategies. Dr. Morin has spoken in over 30 countries, earned prestigious awards, and teaches neuromarketing, AI, and prompt engineering at Johns Hopkins University. As co-author of The Persuasion Code, his work, translated into 15 languages, continues to inspire more effective, ethical communication strategies in business.

Christophe Morin

TEC Canada Speaker | Author, Co-Fonder – SalesBrain | Vistage Speaker

Dr. Christophe Morin is a pioneering neuroscientist, award-winning researcher, and co-founder of SalesBrain, the world’s first neuromarketing agency. With over 30 years of experience in understanding human behavior, he has developed the NeuroMap™ persuasion model, revolutionizing sales and marketing strategies. Dr. Morin has spoken in over 30 countries, earned prestigious awards, and teaches neuromarketing, AI, and prompt engineering at Johns Hopkins University. As co-author of The Persuasion Code, his work, translated into 15 languages, continues to inspire more effective, ethical communication strategies in business.

Christophe’s Topics

This workshop, led by Dr. Christophe Morin, simplifies the science of persuasion, teaching executives how to convince others more effectively and efficiently. CEOs often invest significant effort and resources in crafting messages—whether emails, ads, or presentations—but most fail from a neuroscience perspective. Dr. Morin introduces NeuroMap™, a powerful persuasion model based on 20 years of research, helping members understand how attention, emotion, cognition, and buying decisions work in the brain. Used by companies like Facebook, Intel, and Microsoft, NeuroMap™ has been adopted by over 200,000 executives globally. This updated program, delivered to over 15,000 Vistage members with exceptional ratings, provides a fun, scientific, and repeatable process for optimizing communication.

Patrick Renvoise and Christophe Morin have developed the first neuromarketing workshop, drawing on cutting-edge neuroscience to enhance sales and marketing by optimizing their impact on the brain. This unique program helps Vistage members quickly close more business by providing insights into how decisions are made by the human brain, focusing on the « Old Brain » or « Reptilian Brain » that makes the final decision. Participants will learn the six stimuli that directly influence the Old Brain, the four critical steps for effective selling, and revolutionary techniques to deliver messages in a unique, memorable, and meaningful way. Unlike other approaches, this workshop combines rationality, simplicity, and fun, offering a repeatable process that sticks.

Patrick Renvoise and Christophe Morin are teaching Vistage members and Chairs a new, scientifically-backed approach to presentations, based on the latest neuroscience findings. In this workshop, participants will learn to avoid PowerPointitis by including only convincing information, create instant differentiation even if their products or services aren’t unique, and focus their presentation on « Why customers should buy » rather than just « who they are and what they do. »

Dr. Morin highlights the damaging cost of the mental health crisis in the workplace and the missed opportunity to boost creativity and productivity by addressing issues like depression, addiction, and trauma. Through the Plasticity Code, he presents a scientific formula for harnessing brain chemistry to restore calm and composure, teaching members how understanding the neuroscience of anxiety, stress, depression, and trauma, along with self-love and personality traits, can lead to simple habits that have a profound and measurable impact on their brains.

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